The meteoric rise of smartphones and mobile apps means there are billions of data points being captured every day about mobile devices across the world. Reveal, along with other major mobile companies like Facebook, Google, and Twitter, build their businesses off of mobile data collection.
Businesses, consumers, and the government all play role in ensuring that data collection is transparent and passes the “sunshine test”. If you’re not comfortable putting your mobile data collection practices out in the sunlight for all to see, you shouldn’t be doing it.
Here are the three steps we followed to put this idea in to practice.
This is the most overlooked step. Explain WHY you’re collecting what you do. If someone asks your for information, in any setting, the human reaction is to want to know why. Answer this question for those that care enough to know why.