Resources

Best practices for using mobile audience data, through with case studies, resource guides, and white papers.

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Download “Mobile Location and The Tale of Retail ROI” Webinar

The use of mobile proximity targeting for retail customer acquisition grows in scale and sophistication ...

Download the Black Friday Whitepaper

Reveal Mobile takes its unique data sat of mobile location and Bluetooth beacon data to ...

Download “Two Case Studies In Geotargeting” Webinar

As attention continues to shift to mobile devices, ensuring that revenue follows is a challenge ...

Using Beacons & Geofences to Build Location Based Mobile Audiences

The digital sales team at WRAL partnered with Reveal Mobile and Intrepid Marketing Group to ...

Beacons & Bacon & Brews Webinar

Two of the biggest names in Bluetooth beacons partnered for this webinar. Unacast and Reveal ...

Hidden Secrets of Beacon Data Webinar

Reveal Mobile and the Location Based Marketing Association partner to shed light on never-before-seen data ...

Beacons at SXSW

It should come as no surprise that many companies deployed beacons at SXSW, one of the ...

Stealz Beacon Case Study

This hyperlocal case study focuses on data collected from devices that bumped into a specific ...

The Mobile Data Behind Visits at Carrier Retail Locations

In this report, Reveal Mobile uses their ability to detect beacons and lat/long to analyze ...

How Publishers Should Approach Beacons

Share a few basic details with us to download Reveal Mobile's presentation "Beacons for Local ...

NC State Jenkins MBA Beacon-Powered Audience Case Study

Reveal Mobile, WRAL, and the Jenkins MBA Program worked together to build this innovative campaign, ...

Announcing Social Direct

Breakthrough Mobile Marketing Platform Uses Location-Based Data to Deliver Targeted Social Media Advertising Reveal Mobile, ...

Monetizing Mobile Data 101: Webinar May 10th

As the app economy continues to proliferate, the ability to generate meaningful mobile revenue still ...

The Pain and The Promise of Beacons in Retail

This article originally appeared on AdExchanger, April 10th 2017. “Data-Driven Thinking" is written by members ...

Counteracting Declining Mobile App Installs

MediaPost's Gavin O'Malley published this commentary: "In some respects, the mobile boom is officially over in ...

Data on Beacon Deployments in Retail – Part II

Continuing on from our previous post, in which we highlight data about beacon deployments and ...

Data On Beacon Deployments In Retail – Part I

In late February 2017, Reveal Mobile and inMarket partnered for a webinar, "Mobile Location and ...

Building Mobile Audience Segments Via Precise Location Data

This article originally appeared on LuxuryDaily.com.  By Brian Handly Many mobile advertisers believe GPS location ...

Reveal Mobile & inMarket Partner for Mobile, Location, Retail Focused Webinar

Mobile Location & The Tale of Retail ROI February 22nd, 10am PT / 1pm ET ...

Mobile Ad Tech Executive Tim Solt Joins Reveal Mobile

Reveal Mobile, the industry leaders in audience data built from the new standard in mobile ...

Reveal Mobile’s Spring Tour

The Reveal Mobile team hits the road this Spring for a great lineup of speaking ...

Advertising Competition with Facebook Heats Up

If you've spent any time in local, regional, or national sales in the last few ...

The Location of Black Friday

We sit on top of an interesting data set. Hundreds of apps across the United ...

The 2016 Reveal Mobile Recap

The year 2016 goes down as a great year for Reveal Mobile. When we launched ...

Reveal Mobile’s Minimal Impact to Battery Life

Any time a developer considers integrating a new SDK, they’ve got a few concerns to ...

Announcing mParticle and Reveal Mobile Integration

We're excited to announce that mParticle selected Reveal Mobile to provide support for location data ...

Targeting Ads By Home Location in Mobile Apps

Today we're excited to release one of the most requested behind-the-scenes features to our user ...

Digital Ecommerce Executive Michael Jones Joins Reveal Mobile Advisory Board

In the last five years there has been a massive explosion of smartphones and app ...

Webinar: Two Case Studies in Geotargeting

Join us Tuesday November 15th at 2pm ET to hear two case studies on geotargeting. In ...

A CEO’s Entrepreneurial Journey

Startup Grind, powered by Google for Entrepreneurs, recently asked our CEO Brian to share his ...

Beacon Data & Use Cases in Dining, Retail, Sports & More

In late September 2016, two of the biggest names in beacon data partnered for a ...

Younger Generations Prefer Relevant Mobile Ads

A new study from Nielsen breaks down advertising preferences on mobile devices. With many different ...

Data From Beacons Plus Geofencing Creates 93% Campaign Lift

In the world of location based advertising, the dominant technique remains geofencing. An advertiser decides ...

Unacast & Reveal Mobile Partner for Beacon Webinar

Two of the biggest names in beacon data come together for an informative and entertaining ...

Frankly Partners With Reveal Mobile & Krux for Data-as-a-Service Platform

We're excited to share big news for the media industry. Our new partnership with Frankly ...

CEO Brian Handly Speaks at Startup Grind Charlotte

Startup Grind, powered by Google for Entrepreneurs, welcomes Brian to speak at their next fireside ...

Beacon Growth Forecast Continues to Rise

MediaPost author Chuck Martin posts today that the number of beacons companies will deploy by ...

Photofy Selects Reveal Mobile For Improved Mobile Location Accuracy

Photofy set out to build the world’s most powerful social content creation tool for consumers ...

Where Else Do Target & Walmart Visitors Shop?

As we continue to explore more Bluetooth beacon derived data, we drill into more retail ...

New Features Expand Location-Based Targeting

Location-based audience targeting with Reveal Mobile just got a big boost.Previously our user interface displayed ...

Facebook & Twitter Continue Mobile Advertising Dominance with Best ROI

This July 2016 eMarketer article lays pretty bare the struggle that app publishers and media ...

Beacons at Target and Walmart

Both Walmart and Target stores have Bluetooth beacons inside. We aren't certain if they deployed ...

Which Industries Deploy The Most Beacons?

Most of the press we read about Bluetooth beacon deployments shares examples pulled from restaurants ...

Does Android or iOS Detect More Beacons?

It's no secret that both Apple and Google support Bluetooth beacon detection. It's also no ...

Are Eddystone Beacons Being Adopted?

No. Not yet. Adoption will grow, given their ability to be detected via the Chrome ...

Mobile Ad Spend Grows Globally, But…

ZenithOptimedia published new research this week. This executive summary emphasizes that mobile ad spend will overtake ...

Hidden Secrets of Beacon Data – The Webinar

While there remains much hype about beacons, there exists very little quantifiable data about beacons. ...

Desktop and Mobile Video Getting More Ad Spend

eMarketer recently shared new research from the Interactive Advertising Bureau which predicts that digital ad ...

An Analysis of Beacons at SXSW

The annual South by Southwest conference is one of the largest gatherings of technology companies ...

Data Driven Marketing via TheBeaconMap.com

This article originally appeared on CIO.com. Enterprises today accumulate a lot of data, which they ...

Reveal Mobile & Unacast Partner to Solve Bluetooth Beacons’ Most Pressing Challenges

Reveal Mobile, the mobile audience insight platform, and Unacast, the number one platform connecting beacons ...

Beacons Build Bigger Audiences – Analysis of Retail Visits at Four Carriers

It's no secret that companies, brands, and retailers are deploying beacons by the tens of ...

Reveal Mobile Moderates SXSW LBMA Panel on Mobile Location

We headed to Austin, TX this year for the annual South by Southwest conference to ...

Beacons Bring Attribution Within Reach

The promise of measuring attribution across any advertising medium is within reach.The solution the mobile ...

Learn From Facebook – It’s All About Audience Targeting

Last week Facebook rolled out a tool designed to help publishers get their best content ...

What Does “Classify” A Beacon Mean?

Yesterday we received a question about TheBeaconMap.com, the site we published last week. That map ...

Reveal Mobile Launches TheBeaconMap.com, An Interactive Directory of Bluetooth® Beacons

With the launch of TheBeaconMap.com, brands, retailers, and beacon manufacturers themselves can view beacon installations ...

Congrats to Vamshi!

On Friday we celebrated data scientist Vamshi Guduguntla. He graduated from NC State with a ...

Going Beyond Couponing With Beacons

[caption id="" align="alignnone" width="185.0"] Image: Mobile Commerce Daily[/caption] Mobile Commerce Daily editor Chantal Tode authored ...

WRAL Focuses on Mobile Revenue Growth With Reveal Mobile’s Audience Data

As their digital audience continues to shift towards consuming content on mobile, WRAL, owned by ...

Where Are The Beacons In the US?

Reveal Mobile has detected and classified over 100,000 Bluetooth beacons in the United States.  How?The ...

Reveal Mobile & Digital2GO Media Networks Partner for Beacon Powered Mobile Audience Data

Reveal Mobile, a leading mobile audience analytics platform, and Digital2GO Media Networks (D2GO), a global ...

A Completely Different Beacon Case Study

We love detecting Bluetooth beacons anywhere in the world. Detecting and classifying beacons creates a ...

Focusing on Mobile Ad ROI Is the Wrong First Step

Yesterday, Thursday 10/22, NetNewsCheck published an opinion article by Doug Bennett, CEO of Ballantine Media. ...

Every Thursday is Funky Sock Day

The Triangle region of NC has strong roots in creative swag, from Bronto Software's traveling ...

Reveal Mobile and Sinclair Broadcast Group Partner For Mobile Audience Data and Ad Targeting

Reveal Mobile, the leading mobile audience data platform for media properties, announces a partnership with ...

Facebook’s Ingenious Play for Attribution With Beacons

Forgive us harping on what sounds like a trite topic, but you need to hear ...

Reveal Mobile Selected as BIA/Kelsey “Future Star”

We're pleased to share that BIA/Kelsey selected Reveal Mobile as a "Future Star" for their ...

Reveal Mobile Hires Ad Tech Veteran Andy Schrader as Chief Product Officer

We’re pleased to announce that Andy Schrader joins the Reveal Mobile team as our Chief ...

Beacons As A Data Source – Beacon Stats & A Case Study

As beacon installation in retailers reaches the tens of millions, our database of classified beacons ...

Local Media Must Push Back at Facebook For 2016 Election Spend

This article originally appeared on NetNewsCheck.comMedia outlets across the country project vast sums of advertising ...

Google Joins The Beacon Party with Eddystone

Earlier this week Google announced their competitive solution to Apple's iBeacon standard, called Eddystone.  Named ...

Reveal Mobile Raises $750K In Oversubscribed Round To Further Mobile Audience Analytics Platform

We are excited to announce our new funding today.  The details are included below in our ...

Apple’s New Ad Blocking Could Hit Pubs’ Bottom Line

This post originally appeared on NetNewsCheck.comMaking decent money from one’s mobile properties represents an opportunity, but ...

NextRadio Solving Radio’s Challenges

The LA Times featured an article on NextRadio, an app that allows people to listen ...

Data Propels Mobile Revenue

This post originally appeared on NetNewsCheck.com The headline of this recent eMarketer article packs a ...

Making Sense of Mobile Analytics

This post originally appeared on NetNewsCheck.com.Publishers, it’s likely that your executive team discussed your mobile ...

How Many Beacons Are Out There?

Depending upon which article you read or which tweet you unearth, there is tons of ...

StepLeader Launches Reveal, a Mobile Audience Analytics Platform, Along With DoApp Partnership and Platform Sale

Raleigh, NC, March 13, 2015StepLeader announces the sale of StepLeader’s mobile app platform to DoApp, and ...

Beacons Promise More Data for Local Media

This post, authored by NetNewsCheck editor Michael Depp, originally appeared on NetNewsCheck.com  [caption id="" align="alignnone" ...

Three Steps to Craft a Plain English Mobile Privacy Policy

The meteoric rise of smartphones and mobile apps means there are billions of data points ...

How App Publishers Should Approach Beacons

This post originally appeared on NetNewsCheck.comLast week, NetNewsCheck published an article encouraging publishers to explore beacons in 2015. ...