While the mobile app economy continues to thrive, the ability for app publishers to generate consistent and meaningful revenue from their apps still lags far behind the time spent in apps. To counter this, an emerging trend is for app owners to sell the anonymized data that their audience generates.
While selling consumer data has existed for decades, think grocery store loyalty cards, anyone looking to understand how to monetize mobile data struggles to find relevant information on this topic.
In this 30 minute webinar, Reveal Mobile shares insights and strategies on monetizing mobile data.
Topics covered include:
- A brief history in monetizing data
- Why monetize mobile, and why now?
- Types of data that can be monetized, and how the market values it
- What the future holds for mobile data monetization
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