The Location of Black Friday

We sit on top of an interesting data set. Hundreds of apps across the United States use Reveal Mobile’s technology to turn location data into meaningful audience data. What makes the data unique is that in addition to using lat/long data, we measure when mobile devices bump into Bluetooth beacons.

This aggregate data provides us a fun peek into retail foot traffic on one of the busiest shopping days of the year: Black Friday.

We took a look at the trends and patterns of store visits at four major retail categories: The biggest of the big box stores, department stores, pharmacies, and wireless carriers. You can see this top level view below.

blackfriday-overall-retail-traffic-dec2016

Next, we break down each category to show foot traffic at the most visited locations within each category.

Want to see the full research? Click here to download “The Location of Black Friday”.

 

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