Three Steps to Craft a Plain English Mobile Privacy Policy

The meteoric rise of smartphones and mobile apps means there are billions of data points being captured every day about mobile devices across the world. Reveal, along with other major mobile companies like Facebook, Google, and Twitter, build their businesses off of mobile data collection.  

Businesses, consumers, and the government all play role in ensuring that data collection is transparent and passes the “sunshine test”.  If you’re not comfortable putting your mobile data collection practices out in the sunlight for all to see, you shouldn’t be doing it. 

We believe in openness and transparency with how we build mobile audience insights off of data.  Hiding practices behind undecipherable legalese does a disservice to our customers and their app audience.  We owe it to everyone to craft plain english versions of our privacy policy.  

Here are the three steps we followed to put this idea in to practice.

Step 1

Get your lawyers to create your legally sanctioned, fully CYA version of your privacy policy. Use the experts to ensure you comply with all the various federal and state laws, which are no simple task to decipher.

Step 2

Take the legally approved version and re-write it with words that anyone can understand.  Explain exactly what data you’re collecting, and put that first on your privacy policy page.


This is the most overlooked step. Explain WHY you’re collecting what you do. If someone asks your for information, in any setting, the human reaction is to want to know why.  Answer this question for those that care enough to know why.

Lastly, it’s a good idea to have the lawyers review your plain english version.  If you’ve crafted a plain english mobile privacy policy, or have tips, share below in the comments.

Here’s how ours looks.


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