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Reveal Mobile Moderates SXSW LBMA Panel on Mobile Location

March 14, 2016 by Reveal Mobile

Location-based marketing panel featuring Reveal Mobile

We headed to Austin, TX this year for the annual South by Southwest conference to participate in The Location Based Marketing Association’s RetailLoco event. This day-long conference within a conference brought together some of the most forward-thinking brands, retailers, and technology companies. Kudos to LBMA president Asif Khan for delivering a content-rich event, a casual atmosphere for easy networking, and a raucous after party.

I gladly moderated a panel discussion on “Measuring the Effectiveness of Location-Based Advertising”. Joining in were:

  • Cassandra Stoklosa – Golfsmith, Director of Marketing
  • Ian Mooney – RetailMeNot, Business Development Manager
  • Jeff Brooks – Thinknear, Sr. Director, Sales
  • Lee Karchawer – Placecast, National Director of Sales

The panel covered topics including:

  • How different retailers have different requirements for using location, and therefore measuring effectiveness.
  • What’s more valuable – location data in real-time, or built up over time?
  • The steps technology companies should take to increase trust in their data.

One of the best moments of the panel came when Cassandra responded to a question on attribution. The question and answer paraphrased:

“Lots of companies are building attribution products. Are retailers and brands as excited about attribution as the vendors are?”

“Yes! The day I can wake up and see a dashboard of where my spend is driving the biggest increase in retail sales will be a very happy day.”

We look forward to being a part of future LBMA events. Thanks again to the panelists who brought smart and engaging dialogues to the group.

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