Are Eddystone Beacons Being Adopted?

No. Not yet. Adoption will grow, given their ability to be detected via the Chrome browser and transmit a URL.


Today, however, ask the qualifying to anyone that says Eddystone beacon adoption is growing quickly. “Does that mean companies are deploying Eddystone enabled beacons or that more beacon manufacturers now support Eddystone?”

Retailers and brands have yet to deploy Eddystone in significant numbers. The data we shared in “Hidden Secrets of Beacon Data” shows clearly that iBeacon has 99.7% market share today.

We analyzed 10 newly launched apps in 5 US markets. We chose new apps in order to normalize the data. Previous versions of our tech didn’t detect Eddystone since it wasn’t launched yet.

Want to access all of the data from “Hidden Secrets of Beacon Data”?