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Showing posts with the category of: Foot Traffic & Attribution ()
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June 9, 2023
Conversion Metrics
The expectations for conversion metrics on advertising campaigns can vary depending on several factors, including the industry, target audience, campaign objectives, and the specific advertising channels used. However, here are… Read More ››
December 12, 2022
How to Connect TikTok to Foot Traffic at Brick and Mortar Stores
TikTok is eating the world. The typical TikTok user spends 95 minutes per day in the app, watching videos and staying in tune with the latest music trends. Ninety-five minutes…. Read More ››
June 1, 2022
Black Friday Shopping Foot Traffic Trends
Black Friday Shopping Foot Traffic Trends To shed light on how the epic shopping day of Black Friday is changing, we’ve pulled together a few of our own statistics, as… Read More ››
May 29, 2022
What Is Location-Based Marketing?
Location-Based Marketing, Geofencing, Geotargeting, and Geoconquesting Explained Location-based marketing is a direct marketing strategy that serves advertising or content based upon someone’s current or previous location. This allows marketers to… Read More ››
March 29, 2022
Measuring Holiday Foot Traffic Trends: The Future Of Retail Marketing
Portions of this article originally appeared on Forbes.com. New technologies in the mobile phone era are enabling the measurement of retail foot traffic that will ultimately change how retail promotions… Read More ››
January 19, 2022
Foot Traffic Attribution and the Digital Marketer
Foot Traffic Analytics – Precursor to Attribution Updated 1/19/2022 Foot traffic analytics is a precursor to foot traffic attribution. To know the impact a campaign has on real-world traffic, marketers… Read More ››
November 6, 2021
How CPG Marketers Can Improve Audience Targeting
The growing use of data for advertising in the smartphone era has become an important tool for marketers. The combination of mobile plus data creates the ability to find the… Read More ››
April 13, 2021
5 Ways to Reliably Solve for Foot Traffic Attribution
Foot traffic attribution, which ties ads to consumer actions, is a challenge marketers have long struggled to solve. As we progress further into the digital age, more companies are advertising… Read More ››
February 16, 2021
Reveal Mobile Launches Exposure-Based Attribution Reports for Geofencing Marketing
Reveal Mobile, the results-driven geofencing marketing company, announced today that it has launched exposure-based attribution reporting for advertising campaigns. This new attribution capability is available in VISIT Local, the geofencing… Read More ››
January 20, 2021
Case Study: Solving for Foot Traffic Attribution
Situation: A major media company worked with their client, a discount department store, to run a digital campaign with the goal of driving foot traffic to the retailer’s locations. The… Read More ››
