Reveal Mobile and the Location Based Marketing Association partner to shed light on never-before-seen data about Bluetooth beacons across the United States.
Brands will see examples of the type of audience data generated by placing beacons within retail locations. Which locations are most visited, which other places do customers visit, what other demographics can we learn? What can beacons tell us about Walmart or Target shoppers? What impact do beacons have on increasing audience data, building retargeting audiences, or driving app downloads?
App publishers will hear advertising use cases leveraging both beacon-derived and location-based audience segments.
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