The Mobile Data Behind Visits at Carrier Retail Locations

In this report, Reveal Mobile uses their ability to detect beacons and lat/long to analyze visitors to retail locations of the four major carriers: Verizon, AT&T, Sprint, T-Mobile. Interesting findings include the enormous effect that beacons have on a retailer’s ability to build bigger audience data, the striking similarities of their retail audiences, and other places these shoppers visited.

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