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April 30, 2021
Infographic: Growth in Geofencing, Geotargeting and Location-Based Marketing
Nearly 90 percent of marketers use location data in campaigns. This includes everything from geotargeting entire countries in Google Ads to geofencing with polygons at the building level with VISIT… Read More ››
April 27, 2021
How Will iOS 14 Impact Location-Based Marketing, Advertising and Reveal Mobile?
Updated: 27 April 2021 Apple’s planned release of new privacy features in iOS 14 is expected to hit the street this week The release is intended to give more control to… Read More ››
April 26, 2021
Facebook Geo Conquesting and How to Use It In Your Agency
The race to get customers is even more competitive than it was 10 years ago. With online shopping on the rise and shoppers savvy and experienced with buying online, brands… Read More ››
April 13, 2021
Reveal Mobile Has Democratized Foot Traffic Attribution for Marketing Campaigns
Attribution is hard. And expensive. To add insult to injury, sometimes it’s wrong. Advertisers have struggled to accurately measure campaign performance for as long as they’ve been running campaigns. Attribution… Read More ››
March 29, 2021
The Ultimate Guide to Geotargeting
Here’s what you need to know to execute a show-stopping geotargeting campaign. Updated 4/26/2021 Geotargeting, also known as location-based marketing, allows marketers to segment their target market based on where… Read More ››
March 17, 2021
Reveal Mobile Awarded New Patent for Custom Tagging and Recognizing Recycled Data
Reveal Mobile, the results-driven geofencing marketing company, announced today the company has been awarded a U.S. patent that enables companies to embed camouflaged, customized or synthetic data events and data… Read More ››
March 11, 2021
How Geofencing Advertising Can Benefit Your Business
Nearly everyone has a smartphone and carries it with them just about everywhere. This device that we rely on to get places, buy things, plan our day, and communicate with… Read More ››
March 1, 2021
What is Location Based Advertising?
Brick-and-mortar businesses are always on the lookout for ways to increase foot-traffic to their physical stores. Mobile advertising lends itself to accurately targeting customers who are within a close distance… Read More ››
February 24, 2021
Reveal Mobile Launches New Location Data Products on AWS Data Exchange
Reveal Mobile, the results-driven geofencing marketing company, announced today that it has launched four new products on AWS Data Exchange. AWS Data Exchange makes it easy to find, subscribe to,… Read More ››
February 22, 2021
What is Geo Conquesting Marketing and How to Do It
MarTechSeries says that brand loyalty is up for grabs — 73% of today’s shoppers are willing to consider a new brand if they experience poor product quality, a lack of… Read More ››
