June 29, 2022

Reveal Mobile Releases New Audience Targeting and Sales Attribution Capabilities in Geofencing Platform

Raleigh, NC and New York, NY – Reveal Mobile, the location intelligence and geofencing marketing software company, announced today the release of multiple new features to its geofencing platform, VISIT… Read More ››

June 10, 2022

3 Ideas for Location-Based Audiences in Q3 and Q4

Fall is a popular time for advertisers to ramp up their spending, starting with the back-to-school sales and ending with holiday shopping mania.  As more advertisers increase their use of… Read More ››

June 2, 2022

Rethinking Mobile Advertising Trends: Maximizing ROI

Having a singular focus on maximizing the ROI of mobile advertising encourages the wrong behavior.   Since the banner ad made its debut, digital publishers have been doing everything they can… Read More ››

June 1, 2022

Black Friday Shopping Foot Traffic Trends

Black Friday Shopping Foot Traffic Trends To shed light on how the epic shopping day of Black Friday is changing, we’ve pulled together a few of our own statistics, as… Read More ››

May 29, 2022

What Is Location-Based Marketing?

Location-Based Marketing, Geofencing, Geotargeting, and Geoconquesting Explained Location-based marketing is a direct marketing strategy that serves advertising or content based upon someone’s current or previous location. This allows marketers to… Read More ››

May 12, 2022

Reveal Mobile Launches New Self-Service Software Platform for Out of Home Measurement

Raleigh, NC and New York, NY – Reveal Mobile, the location intelligence and geofencing marketing software company, announced today the launch of a new self-service platform for out of home… Read More ››

April 23, 2022

How to Use Mobile Analytics to Reach Your Audience

Portions of this post originally appeared on NetNewsCheck.com It’s likely that your executive team discussed your mobile strategy in the last month, week, day or hour. Somewhere in that exchange… Read More ››

April 4, 2022

How to Find the Mobile Ad ID on Apple and Android Devices

The mobile advertising ID, also known as a mobile ad ID or a MAID, is a sequence of alphanumeric characters assigned to a mobile phone or tablet by the device’s… Read More ››

March 29, 2022

How to Counteract Declining Mobile App Installs

MediaPost’s Gavin O’Malley published this commentary: “In some respects, the mobile boom is officially over in the States. Indeed, Adobe’s latest global mobile report found double-digit declines in both app… Read More ››

Measuring Holiday Foot Traffic Trends: The Future Of Retail Marketing

Portions of this article originally appeared on Forbes.com. New technologies in the mobile phone era are enabling the measurement of retail foot traffic that will ultimately change how retail promotions… Read More ››