Company & Industry News


Filter by

May 17, 2019

Location-Based Marketing FAQs

Overview & Use cases What is location-based marketing? Location-Based Marketing is a digital marketing strategy that serves advertising or content based upon someone’s current or previous location.  For a more… Read More ››

Custom Audiences, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising
Reveal Mobile Strengthens Advisory Board

May 7, 2019

Reveal Mobile Strengthens Advisory Board

Reveal Mobile, a leader in location-based marketing and analytics, announces the appointment of four new advisors to their advisory board. These additions and existing members include strategic leaders known in… Read More ››

Company News

May 1, 2019

Quarterly Foot Traffic Benchmarks Webinar

Join us May 29th 2pm EST / 11AM PST Have you ever wondered what the most visited retailers are and how their rank changes over time? Find out by joining… Read More ››

Foot Traffic & Attribution, Research / Analysis

April 16, 2019

The Role of Location in Attribution

Let’s face it—we are a long way from being able to show that digital campaigns, and most other advertising formats, resulted in specific in-store sales. There are simply too many… Read More ››

Foot Traffic & Attribution, Location-Based Marketing

April 1, 2019

When Will Attribution Finally Come Of Age? Will Privacy Regulation Usher In True Attribution?

We’ve all seen it: That pair of shoes you bought a week ago still shows up in ads as you browse the internet. The marketing teams representing agencies and their… Read More ››

Foot Traffic & Attribution, Location-Based Marketing

March 22, 2019

3 Key Components of Mobile Audience Marketing

The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building audiences across… Read More ››

Foot Traffic & Attribution, Location-Based Marketing
Transparency of Data

February 8, 2019

Getting Back to Basics with Location-Based Marketing

Location-based marketing is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers. eMarketer forecasts that marketers will spend $26.5 billion in mobile location-targeted advertising in… Read More ››

Location-Based Marketing

February 1, 2019

Holiday Shopping Trends – A Data Study

Consumers once again flocked to retail locations throughout the 2018 holiday shopping season. In our latest data study, we evaluated retail store foot traffic from Monday November 12th through Monday… Read More ››

Foot Traffic & Attribution, Research / Analysis
Top 7 Retail Visits Holiday Shopping 2019=8

January 29, 2019

Walmart Wins Holiday Store Visits

This article originally appeared on by Greg Sterling. Over the holiday shopping period a surprisingly small number of retailers dominated store visits. According to Reveal Mobile, roughly one out of three… Read More ››

Location-Based Marketing, Research / Analysis
holiday shopping foot traffic analysis 2018

January 17, 2019

Webinar: Holiday Shopping Trends

  We’re thrilled to again be partnering with The Location Based Marketing Association for our upcoming webinar. Reveal Mobile will be highlighting foot traffic trends over the holiday. We’ll provide… Read More ››

Foot Traffic & Attribution, Location-Based Marketing, Research / Analysis
1 / 9