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December 4, 2019
Retail Foot Traffic Foretells Which Bed Bath & Beyond Stores May Close
Image source: VISIT Local, software for location-based analytics, audiences and attribution According to CNBC, Bed Bath & Beyond lost $137 million in its 2019 fiscal year. It’s the first time… Read More ››

December 3, 2019
Believe the Hype: The Pragmatic Value of Location-Based Analytics, Audiences, and Attribution
After 25 years of framing technologies by level of maturity and adoption, the Gartner Hype Cycle has finally placed location intelligence for marketing where it belongs — in the trough… Read More ››

November 18, 2019
Foot Traffic Attribution and the Digital Marketer
Foot Traffic Analytics – Precursor to Attribution Foot traffic analytics is a precursor to foot traffic attribution. In order to know the impact a campaign has on real-world traffic, marketers… Read More ››
October 15, 2019
Reveal Mobile Reflects on a Successful Third Quarter
Reveal Mobile Reflects on a Successful Third Quarter RALEIGH, N.C., (Oct. 15, 2019) – Start-ups have all kinds of great stories. The time we all shared a tiny space to… Read More ››

October 14, 2019
The Solution to Dwindling Returns on Facebook Lookalike Audiences: Location Data
Facebook continues its reign as most popular places to advertise by making it easy for marketers to boost posts and sponsor content. However, there appears to be trouble in Facebookville,… Read More ››

October 11, 2019
Reveal Mobile Joins DPAA to Drive Out-of-Home Industry into Digital Future
Reveal Mobile Joins DPAA to Drive Out-of-Home Industry into Digital Future The out-of-home industry is undergoing a state of transformation with the advent of digital out-of-home (DOOH). When you fill… Read More ››

How Direct-To-Consumer Brands Can Lower Customer Acquisition Costs With Location Data
Over the last decade “direct to consumer” brands (DTC) have become the new upstarts in retail. They first began as stand-alone e-commerce companies, relying primarily upon digital marketing and word-of-mouth… Read More ››

October 9, 2019
Webinar: Foot Traffic Attribution and the Digital Marketer
Join us Wednesday October 30th at 2 PM ET Foot Traffic Attribution ties ad exposure to real world behavior, quantifying the impact of digital and out-of-home advertising on in-store… Read More ››

October 3, 2019
How Advertisers Allocate Holiday Ad Spend
We surveyed 243 SMB advertisers in July 2019 to understand when, how and where they are spending their holiday ad dollars. We conducted a similar study in 2018 as well,… Read More ››

September 30, 2019
Reveal Mobile Selected as Finalist for 2019 NC Tech Awards
Reveal Mobile Selected as Finalist for 2019 NC Tech Awards RALEIGH, N.C., (Sept. 30, 2019) – Reveal Mobile, a leader in location based audiences, attribution and analytics, has been selected… Read More ››