January 17, 2020

Location Data Fireside Chat with CPO Andy Schrader: CCPA

As a consumer, you may be familiar with CCPA, otherwise known as the California Consumer Privacy Act. It relates to your privacy in the digital world. According to the media,… Read More ››

January 13, 2020

Questions Marketers and Advertisers Need to Ask Before Buying Location Data

Among the various types of consumer data available to marketers and advertisers, location data holds a unique status. It is the only type of data that connects digital and physical… Read More ››

Reveal Mobile’s 2019 Year in Review

Growth Across the Board: 2019 Year in Review RALEIGH, N.C., (Jan. 13, 2020) – 2019 was a banner year for location data and location-based advertising. It was also a high… Read More ››

January 3, 2020

Webinar: Location-Based Advertising in 2020

Join us Wednesday January 15th at 2 PM ET Who should attend: Digital marketing and advertising leaders at full-service agencies and consumer brands The past year has been a high water… Read More ››

December 23, 2019

Reveal Mobile’s Privacy Leadership: Always Do the Right Thing

Privacy First When it comes to location data, there is no issue more sensitive or more important than privacy. Tracking consumers’ locations makes all kinds of useful products and services… Read More ››

December 16, 2019

How to Find the Mobile Ad ID on Apple and Android Devices

The mobile advertising ID, also known as a mobile ad ID or a MAID, is a sequence of alphanumeric characters assigned to a mobile phone or tablet by the device… Read More ››

December 4, 2019

Retail Foot Traffic Foretells Which Bed Bath & Beyond Stores May Close

Image source: VISIT Local, software for location-based analytics, audiences and attribution According to CNBC, Bed Bath & Beyond lost $137 million in its 2019 fiscal year. It’s the first time… Read More ››

December 3, 2019

Believe the Hype: The Pragmatic Value of Location-Based Analytics, Audiences, and Attribution

After 25 years of framing technologies by level of maturity and adoption, the Gartner Hype Cycle has finally placed location intelligence for marketing where it belongs — in the trough… Read More ››

November 25, 2019

Case Study: A Win for Statewide Water Funding

Reaching sports fans to drive site traffic and a yes vote for a state ballot initiative to fund state water plans. Customer Overview A full-service digital advertising agency based in… Read More ››

November 18, 2019

Foot Traffic Attribution and the Digital Marketer

Foot Traffic Analytics – Precursor to Attribution Foot traffic analytics is a precursor to foot traffic attribution.  In order to know the impact a campaign has on real-world traffic, marketers… Read More ››