January 19, 2022

Foot Traffic Attribution and the Digital Marketer

Foot Traffic Analytics – Precursor to Attribution Updated 1/19/2022 Foot traffic analytics is a precursor to foot traffic attribution. To know the impact a campaign has on real-world traffic, marketers… Read More ››

January 3, 2022

How Restaurants Use Location-Based Marketing To Drive Sales

Due to efforts to contain the spread of COVID-19, chains and independent restaurants have been forced to get creative in generating demand and ensuring ticket volumes remain at healthy levels…. Read More ››

November 30, 2021

How to Drive Foot Traffic to Stores for Last-Minute Holiday Deals

Holiday Sales Forecast Social Media and Location Targeting How to Use Facebook Audiences for Your Goals  Selling Geofence Marketing to Stakeholders  Campaign Examples Holiday Sales Forecast Let me jump in… Read More ››

November 10, 2021

How to Overcome High CPMs in Social Media Campaigns

As in-person conferences and industry events have resumed, the Reveal Mobile team has been hitting the road to speak to marketers who are hungry for knowledge about advertising on social… Read More ››

October 5, 2021

Why Reveal Mobile Acquired Mira

We’re Democratizing Marketing Attribution Reveal Mobile’s acquisition of Mira brings us ever closer to fulfilling our mission to democratize attribution for out of home, geofencing, and location-based marketing campaigns, by… Read More ››

Reveal Mobile Acquires Mira to Realize Vision of Attribution for All and Signs Lyft

Raleigh, NC and New York, NY – Reveal Mobile, the results-driven geofencing marketing company, announced today the company has acquired Mira, an out of home (OOH) focused location intelligence company… Read More ››

September 22, 2021

How to Increase Retail Foot Traffic with Geofencing Ads

Geofencing is a powerful marketing strategy used to precisely target audiences within a geographic location and deliver ads relevant to those audiences. Geofencing also includes campaign attribution so marketers can… Read More ››

September 10, 2021

How to Use Geofencing in a Social Media Campaign

Step 1: Analyze Foot Traffic Step 2: Build Your Audience Step 3: Measure Campaign Effectiveness Step 1: Analyze Foot Traffic The first step in the most successful paid social campaigns… Read More ››

September 9, 2021

Are NFL Sponsorships Worth It?

As a follow up to our article showing whether major league sports sponsorships are worth it, which covered the NBA, MLB and NHL, we put together an article fully dedicated… Read More ››

August 26, 2021

It’s The Best & Worst Time to Be a Digital Agency

There’s no shortage of articles highlighting the challenges that digital marketing and ad agencies face today. They are under pressure to deliver data-driven insights about the customer journey, measurement and… Read More ››