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May 17, 2019
Location-Based Marketing FAQs
Overview & Use cases What is location-based marketing? Location-Based Marketing is a digital marketing strategy that serves advertising or content based upon someone’s current or previous location. For a more… Read More ››
May 7, 2019
Reveal Mobile Strengthens Advisory Board
Reveal Mobile, a leader in location-based marketing and analytics, announces the appointment of four new advisors to their advisory board. These additions and existing members include strategic leaders known in… Read More ››
May 1, 2019
Quarterly Foot Traffic Benchmarks Webinar
Join us May 29th 2pm EST / 11AM PST Have you ever wondered what the most visited retailers are and how their rank changes over time? Find out by joining… Read More ››
April 16, 2019
The Role of Location in Attribution
Let’s face it—we are a long way from being able to show that digital campaigns, and most other advertising formats, resulted in specific in-store sales. There are simply too many… Read More ››
April 1, 2019
When Will Attribution Finally Come Of Age? Will Privacy Regulation Usher In True Attribution?
We’ve all seen it: That pair of shoes you bought a week ago still shows up in ads as you browse the internet. The marketing teams representing agencies and their… Read More ››
March 22, 2019
3 Key Components of Mobile Audience Marketing
The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building audiences across… Read More ››
February 8, 2019
Getting Back to Basics with Location-Based Marketing
Location-based marketing is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers. eMarketer forecasts that marketers will spend $26.5 billion in mobile location-targeted advertising in… Read More ››
February 1, 2019
Holiday Shopping Trends – A Data Study
Consumers once again flocked to retail locations throughout the 2018 holiday shopping season. In our latest data study, we evaluated retail store foot traffic from Monday November 12th through Monday… Read More ››
January 29, 2019
Walmart Wins Holiday Store Visits
This article originally appeared on MarketingLand.com by Greg Sterling. Over the holiday shopping period a surprisingly small number of retailers dominated store visits. According to Reveal Mobile, roughly one out of three… Read More ››
January 17, 2019
Webinar: Holiday Shopping Trends
We’re thrilled to again be partnering with The Location Based Marketing Association for our upcoming webinar. Reveal Mobile will be highlighting foot traffic trends over the holiday. We’ll provide… Read More ››
