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March 29, 2021
The Ultimate Guide to Geotargeting
Here’s what you need to know to execute a show-stopping geotargeting campaign. Updated 3/29/2021 Geotargeting, also known as location-based marketing, allows marketers to segment their target market based on where… Read More ››
March 17, 2021
Reveal Mobile Awarded New Patent for Custom Tagging and Recognizing Recycled Data
Reveal Mobile, the results-driven geofencing marketing company, announced today the company has been awarded a U.S. patent that enables companies to embed camouflaged, customized or synthetic data events and data… Read More ››
March 11, 2021
How Geofencing Advertising Can Benefit Your Business
Nearly everyone has a smartphone and carries it with them just about everywhere. This device that we rely on to get places, buy things, plan our day, and communicate with… Read More ››
March 1, 2021
What is Location Based Advertising?
Brick-and-mortar businesses are always on the lookout for ways to increase foot-traffic to their physical stores. Mobile advertising lends itself to accurately targeting customers who are within a close distance… Read More ››
February 24, 2021
Reveal Mobile Launches New Location Data Products on AWS Data Exchange
Reveal Mobile, the results-driven geofencing marketing company, announced today that it has launched four new products on AWS Data Exchange. AWS Data Exchange makes it easy to find, subscribe to,… Read More ››
February 22, 2021
What is Geo Conquesting Marketing and How to Do It
MarTechSeries says that brand loyalty is up for grabs — 73% of today’s shoppers are willing to consider a new brand if they experience poor product quality, a lack of… Read More ››
February 16, 2021
Reveal Mobile Launches Exposure-Based Attribution Reports for Geofencing Marketing
Reveal Mobile, the results-driven geofencing marketing company, announced today that it has launched exposure-based attribution reporting for advertising campaigns. This new attribution capability is available in VISIT Local, the geofencing… Read More ››
January 20, 2021
Case Study: Solving for Foot Traffic Attribution
Situation: A major media company worked with their client, a discount department store, to run a digital campaign with the goal of driving foot traffic to the retailer’s locations. The… Read More ››
December 29, 2020
Where Travelers to the Top U.S. Tourist Destinations Eat and Shop
2020 was the year of C’s: Coronavirus. Covid. Cabin fever. That shut-in feeling gave rise to dreams of traveling, getting in the car or on a plane and heading to… Read More ››
December 16, 2020
Infographic: The State of Geofencing Marketing
What is geofencing marketing? Geotargeting and location-based marketing carry broad definitions. Geofencing marketing is a more granular and more customizable strategy that lets marketers capture exactly the audience they want… Read More ››
