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December 4, 2019

Retail Foot Traffic Foretells Which Bed Bath & Beyond Stores May Close

Image source: VISIT Local, software for location-based analytics, audiences and attribution According to CNBC, Bed Bath & Beyond lost $137 million in its 2019 fiscal year. It’s the first time… Read More ››

Industry Insights

December 3, 2019

Believe the Hype: The Pragmatic Value of Location-Based Analytics, Audiences, and Attribution

After 25 years of framing technologies by level of maturity and adoption, the Gartner Hype Cycle has finally placed location intelligence for marketing where it belongs — in the trough… Read More ››

Industry Insights

November 18, 2019

Foot Traffic Attribution and the Digital Marketer

Foot Traffic Analytics – Precursor to Attribution Foot traffic analytics is a precursor to foot traffic attribution.  In order to know the impact a campaign has on real-world traffic, marketers… Read More ››

Foot Traffic & Attribution
Reveal Mobile

October 15, 2019

Reveal Mobile Reflects on a Successful Third Quarter

Reveal Mobile Reflects on a Successful Third Quarter RALEIGH, N.C., (Oct. 15, 2019) – Start-ups have all kinds of great stories. The time we all shared a tiny space to… Read More ››

Company News

October 14, 2019

The Solution to Dwindling Returns on Facebook Lookalike Audiences: Location Data

Facebook continues its reign as most popular places to advertise by making it easy for marketers to boost posts and sponsor content. However, there appears to be trouble in Facebookville,… Read More ››

Location-Based Audience Ideas
Digital Place Based Advertising Association (DPAA)

October 11, 2019

Reveal Mobile Joins DPAA to Drive Out-of-Home Industry into Digital Future

Reveal Mobile Joins DPAA to Drive Out-of-Home Industry into Digital Future The out-of-home industry is undergoing a state of transformation with the advent of digital out-of-home (DOOH). When you fill… Read More ››

Company News, Foot Traffic & Attribution, Location-Based Marketing

How Direct-To-Consumer Brands Can Lower Customer Acquisition Costs With Location Data

Over the last decade “direct to consumer” brands (DTC) have become the new upstarts in retail. They first began as stand-alone e-commerce companies, relying primarily upon digital marketing and word-of-mouth… Read More ››

Location-Based Audience Ideas, Location-Based Marketing

October 9, 2019

Webinar: Foot Traffic Attribution and the Digital Marketer

  Join us Wednesday October 30th at 2 PM ET Foot Traffic Attribution ties ad exposure to real world behavior, quantifying the impact of digital and out-of-home advertising on in-store… Read More ››

Foot Traffic & Attribution

October 3, 2019

How Advertisers Allocate Holiday Ad Spend

We surveyed 243 SMB advertisers in July 2019 to understand when, how and where they are spending their holiday ad dollars. We conducted a similar study in 2018 as well,… Read More ››

Research / Analysis

September 30, 2019

Reveal Mobile Selected as Finalist for 2019 NC Tech Awards

Reveal Mobile Selected as Finalist for 2019 NC Tech Awards RALEIGH, N.C., (Sept. 30, 2019) – Reveal Mobile, a leader in location based audiences, attribution and analytics, has been selected… Read More ››

Company News, Foot Traffic & Attribution, Location-Based Marketing
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