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March 29, 2022
How to Counteract Declining Mobile App Installs
MediaPost’s Gavin O’Malley published this commentary: “In some respects, the mobile boom is officially over in the States. Indeed, Adobe’s latest global mobile report found double-digit declines in both app… Read More ››

Measuring Holiday Foot Traffic Trends: The Future Of Retail Marketing
Portions of this article originally appeared on Forbes.com. New technologies in the mobile phone era are enabling the measurement of retail foot traffic that will ultimately change how retail promotions… Read More ››

March 2, 2022
How to Run Geofencing Ads with a Programmatic Buy
One of the questions agencies and retailers ask us from time to time is how they can use mobile ad IDs in their Google geofencing ads strategy. The short answer… Read More ››

February 17, 2022
The Complete Guide to Using Geotargeting to Get Customers Into Stores
Since the onset of the pandemic, advertisers and brands have tried new targeting tactics and tested different strategies to see what works and what doesn’t amid new consumer behaviors. As… Read More ››

February 15, 2022
Facebook’s New Policies for Custom Audiences
As Facebook works to regain public trust, they’ve begun rolling out changes to how advertisers can leverage data within the Facebook advertising ecosystem. Previous Custom Audience Policies Agencies and advertisers… Read More ››

January 19, 2022
Foot Traffic Attribution and the Digital Marketer
Foot Traffic Analytics – Precursor to Attribution Updated 1/19/2022 Foot traffic analytics is a precursor to foot traffic attribution. To know the impact a campaign has on real-world traffic, marketers… Read More ››

January 3, 2022
How Restaurants Use Location-Based Marketing To Drive Sales
Due to the pandemic many chains and independent restaurants have been forced to get creative in generating demand and ensuring ticket volumes remain at healthy levels. Most restaurants are providing… Read More ››

November 30, 2021
How to Drive Foot Traffic to Stores for Last-Minute Holiday Deals
Holiday Sales Forecast Social Media and Location Targeting How to Use Facebook Audiences for Your Goals Selling Geofence Marketing to Stakeholders Campaign Examples Holiday Sales Forecast Let me jump in… Read More ››

November 10, 2021
How to Overcome High CPMs in Social Media Campaigns
As in-person conferences and industry events have resumed, the Reveal Mobile team has been hitting the road to speak to marketers who are hungry for knowledge about advertising on social… Read More ››

November 6, 2021
How CPG Marketers Can Improve Audience Targeting
The growing use of data for advertising in the smartphone era has become an important tool for marketers. The combination of mobile plus data creates the ability to find the… Read More ››