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Location Targeting

May 29, 2022

What Is Location-Based Marketing?

Location-Based Marketing, Geofencing, Geotargeting, and Geoconquesting Explained Location-based marketing is a direct marketing strategy that serves advertising or content based upon someone’s current or previous location. This allows marketers to… Read More ››

Custom Audiences, Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising

May 12, 2022

Reveal Mobile Launches New Self-Service Software Platform for Out of Home Measurement

Raleigh, NC and New York, NY – Reveal Mobile, the location intelligence and geofencing marketing software company, announced today the launch of a new self-service platform for out of home… Read More ››

Company News
How to Use Mobile Analytics to Reach Your Audience

April 23, 2022

How to Use Mobile Analytics to Reach Your Audience

Portions of this post originally appeared on It’s likely that your executive team discussed your mobile strategy in the last month, week, day or hour. Somewhere in that exchange… Read More ››

Social Media Advertising
How to find your mobile ad ID

April 4, 2022

How to Find the Mobile Ad ID on Apple and Android Devices

The mobile advertising ID, also known as a mobile ad ID or a MAID, is a sequence of alphanumeric characters assigned to a mobile phone or tablet by the device’s… Read More ››

Company News
Melting ice

March 29, 2022

How to Counteract Declining Mobile App Installs

MediaPost’s Gavin O’Malley published this commentary: “In some respects, the mobile boom is officially over in the States. Indeed, Adobe’s latest global mobile report found double-digit declines in both app… Read More ››

Location-Based Audience Ideas, Location-Based Marketing
Retail Marketing

Measuring Holiday Foot Traffic Trends: The Future Of Retail Marketing

Portions of this article originally appeared on New technologies in the mobile phone era are enabling the measurement of retail foot traffic that will ultimately change how retail promotions… Read More ››

Foot Traffic & Attribution, Research / Analysis
Geofencing ad

March 2, 2022

How to Run Geofencing Ads with a Programmatic Buy

One of the questions agencies and retailers ask us from time to time is how they can use mobile ad IDs in their Google geofencing ads strategy. The short answer… Read More ››

Geofencing marketing
The Complete Guide to Using Geotargeting to Get Customers Into Stores

February 17, 2022

The Complete Guide to Using Geotargeting to Get Customers Into Stores

Since the onset of the pandemic, advertisers and brands have tried new targeting tactics and tested different strategies to see what works and what doesn’t amid new consumer behaviors. As… Read More ››

Location-Based Audience Ideas, Location-Based Marketing
Facebook thumbs up

February 15, 2022

Facebook’s New Policies for Custom Audiences

As Facebook works to regain public trust, they’ve begun rolling out changes to how advertisers can leverage data within the Facebook advertising ecosystem. Previous Custom Audience Policies  Agencies and advertisers… Read More ››

Custom Audiences, Location-Based Marketing, Social Media Advertising
Foot traffic attribution and the Digital Marketer banner

January 19, 2022

Foot Traffic Attribution and the Digital Marketer

Foot Traffic Analytics – Precursor to Attribution Updated 1/19/2022 Foot traffic analytics is a precursor to foot traffic attribution. To know the impact a campaign has on real-world traffic, marketers… Read More ››

Foot Traffic & Attribution
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