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August 22, 2019

Case Study: Audiences and Attribution for Amusement Parks

Forward-thinking agency, Plunge Digital, worked with Magic Springs Theme and Water Park to reach and measure visitors for the July 4th holiday, making creative use of location-based marketing and analytics…. Read More ››

Custom Audiences, Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Research / Analysis
An example of the wrapped car from the VISIT Match mobilads case study

August 21, 2019

An Out-Of-Home Case Study

A unique twist on incorporating privacy compliant location data into a cutting edge out-of-home campaign.   Introduction mobilads is a data driven out-of-home advertising company. They wrap rideshare vehicles with… Read More ››

Custom Audiences, Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Research / Analysis
MarTech Breakthrough Award

August 7, 2019

Reveal Mobile Wins “Best Location Based Marketing Platform” Award

Reveal Mobile Recognized for Innovation in Location Based Marketing Technology with 2019 MarTech Breakthrough Award   RALEIGH, NC, Aug. 7, 2019 – Reveal Mobile, a leader in location-based marketing and… Read More ››

Company News, Location-Based Marketing
USPTO

August 1, 2019

Reveal Mobile Awarded New Patent For “Determining High Value Geographic Locations”

Reveal Mobile, a leader in location-based marketing and foot traffic attribution, has been awarded patent 15/679,694 by the United States Patent & Trademark Office.  The broad patent for “Determining High… Read More ››

Company News
reveal mobile foot traffic attribution polygon

July 29, 2019

Reveal Mobile Expands Point-of-Interest Database With Canadian Businesses

In response to growing demand, Reveal Mobile, a leader in location-based marketing and foot traffic attribution, announces the expansion of their proprietary “Point of Interest” (POI) database to now include… Read More ››

Company News, Foot Traffic & Attribution, Location-Based Marketing

July 17, 2019

Case Studies in Geotargeting Webinar

Join us July 30 at 2PM ET The use of location data continues to evolve. Advertisers use it for location-based marketing tactics like geotargeting, geoconquesting, and foot traffic attribution. However,… Read More ››

Company News
Glossary open

July 8, 2019

A Glossary of Geotargeting Terms

Whether a new agency or an experienced brand, marketers can easily stay up to date on the industry’s vernacular, acronyms and what location-based marketing is all about. Here is a… Read More ››

Foot Traffic & Attribution, Location-Based Marketing, Research / Analysis
Marketing colleagues

July 2, 2019

Getting Started With Location-Based Marketing

You’ve just joined an agency or have been tasked with running a type of campaign you’ve never encountered before. Your client wants to reach the audiences that visit their own… Read More ››

Foot Traffic & Attribution, Location-Based Marketing, Social Media Advertising
Digital Agency

June 26, 2019

It’s The Best & Worst Time to Be a Digital Agency

There’s no shortage of articles highlighting the challenges that digital marketing agencies face today. They’re getting squeezed by the major platforms like Google. They’re suffering layoffs as brands move in-house… Read More ››

Research / Analysis
reveal mobile foot traffic attribution polygon

June 24, 2019

Reveal Mobile Launches Foot Traffic Attribution Solution

We’re thrilled to announce today the launch of foot traffic attribution reporting within our VISIT Local platform.  As digital advertising continues to mature, brands and advertisers are looking for more… Read More ››

Company News, Foot Traffic & Attribution, Location-Based Marketing
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