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Melting ice

March 29, 2022

How to Counteract Declining Mobile App Installs

MediaPost’s Gavin O’Malley published this commentary: “In some respects, the mobile boom is officially over in the States. Indeed, Adobe’s latest global mobile report found double-digit declines in both app… Read More ››

Location-Based Audience Ideas, Location-Based Marketing
Retail Marketing

Measuring Holiday Foot Traffic Trends: The Future Of Retail Marketing

Portions of this article originally appeared on Forbes.com. New technologies in the mobile phone era are enabling the measurement of retail foot traffic that will ultimately change how retail promotions… Read More ››

Foot Traffic & Attribution, Research / Analysis
Geofencing ad

March 2, 2022

How to Run Geofencing Ads with a Programmatic Buy

One of the questions agencies and retailers ask us from time to time is how they can use mobile ad IDs in their Google geofencing ads strategy. The short answer… Read More ››

Geofencing marketing
The Complete Guide to Using Geotargeting to Get Customers Into Stores

February 17, 2022

The Complete Guide to Using Geotargeting to Get Customers Into Stores

Since the onset of the pandemic, advertisers and brands have tried new targeting tactics and tested different strategies to see what works and what doesn’t amid new consumer behaviors. As… Read More ››

Location-Based Audience Ideas, Location-Based Marketing
Facebook thumbs up

February 15, 2022

Facebook’s New Policies for Custom Audiences

As Facebook works to regain public trust, they’ve begun rolling out changes to how advertisers can leverage data within the Facebook advertising ecosystem. Previous Custom Audience Policies  Agencies and advertisers… Read More ››

Custom Audiences, Location-Based Marketing, Social Media Advertising
Foot traffic attribution and the Digital Marketer banner

January 19, 2022

Foot Traffic Attribution and the Digital Marketer

Foot Traffic Analytics – Precursor to Attribution Updated 1/19/2022 Foot traffic analytics is a precursor to foot traffic attribution. To know the impact a campaign has on real-world traffic, marketers… Read More ››

Foot Traffic & Attribution
Geofencing for restaurants

January 3, 2022

How Restaurants Use Location-Based Marketing To Drive Sales

Due to the pandemic many chains and independent restaurants have been forced to get creative in generating demand and ensuring ticket volumes remain at healthy levels. Most restaurants are providing… Read More ››

Custom Audiences, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising
How to Drive Foot Traffic to Stores for Last-Minute Holiday Deals

November 30, 2021

How to Drive Foot Traffic to Stores for Last-Minute Holiday Deals

Holiday Sales Forecast Social Media and Location Targeting How to Use Facebook Audiences for Your Goals  Selling Geofence Marketing to Stakeholders  Campaign Examples Holiday Sales Forecast Let me jump in… Read More ››

Custom Audiences, Geofencing marketing, Location-Based Audience Ideas, Social Media Advertising
Paid social campaign ROI

November 10, 2021

How to Overcome High CPMs in Social Media Campaigns

As in-person conferences and industry events have resumed, the Reveal Mobile team has been hitting the road to speak to marketers who are hungry for knowledge about advertising on social… Read More ››

Custom Audiences, Geofencing marketing, Social Media Advertising
CPG audience targeting

November 6, 2021

How CPG Marketers Can Improve Audience Targeting

The growing use of data for advertising in the smartphone era has become an important tool for marketers. The combination of mobile plus data creates the ability to find the… Read More ››

Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising
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