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October 31, 2018

Capitalize on Last-Minute Holiday Advertising with Location-Based Marketing

Typically the majority of advertising budget has been committed for the holidays, but in many cases there’s a race to spend the year’s remaining budget before January rolls around. The… Read More ››

Custom Audiences, Location-Based Audience Ideas, Location-Based Marketing

October 3, 2018

How Entrepreneurs Plan on Advertising This Holiday Season

°Consumer Confidence Index numbers haven’t been this high prior to a holiday shopping season in 18 years, according to the Conference Board. In this context of high-buying intentions, my location marketing… Read More ››

Location-Based Marketing, Research / Analysis, Social Media Advertising

September 28, 2018

Location-Based Audiences Cold and Flu, Luxury Auto, and Last Minute Holiday Ideas

Location-Based Audiences for Cold and Flu, Luxury Auto, and Last Minute Holiday Ideas As the season begins to shift (finally) to cooler weather, marketers adapt their campaigns and their strategies… Read More ››

Custom Audiences, Location-Based Audience Ideas
Facebook to gain most from big holiday ad spend

September 18, 2018

Facebook to gain most from big holiday ad spend

Facebook to gain most from big holiday ad spend Dive Brief: Digital advertising is the highest priority for 68% of the 260 owners and managers of businesses, including retailers, surveyed… Read More ››

Company News, Research / Analysis, Social Media Advertising

August 27, 2018

Helping In-Store Brands Find Their Audience

Helping In-Store Brands Find Their Audience When most marketers think about location-based marketing and geotargeting, they first think about helping their clients with physical retail locations. Reaching the audiences that… Read More ››

Location-Based Marketing
Privacy and Location-Based Marketing

Privacy and Location-Based Marketing

From the beginning, we’ve been in the business of helping app publishers and digital sales teams use anonymized location data to improve the advertising and content experience in their mobile… Read More ››

Company News, Location-Based Marketing

August 21, 2018

5 Tips for Instagram Advertising for Small Businesses

5 Tips for Instagram Advertising for Small Businesses Why Instagram? Instagram is not only one of the most popular social media apps, it’s the second most popular app for younger demographics, just… Read More ››

Location-Based Marketing, Social Media Advertising

August 8, 2018

The challenge and promise of ‘digital everything’ attribution

The challenge and promise of ‘digital everything’ attribution Since the modern marketing age began, marketers have dreamed of being able to see exactly which campaigns resulted in sales, and how… Read More ››

Foot Traffic & Attribution, Location-Based Marketing

July 25, 2018

Location-Based Audiences for Back-to-School, Fall Sports, & Seasonal Events

Location-Based Audiences for Back-to-School, Fall Sports, & Seasonal Events BIA Advisory Services expects location-targeted ad spend to top out in 2018 at $22 billion, and to continue growing to $38B… Read More ››

Custom Audiences, Location-Based Audience Ideas, Location-Based Marketing

July 13, 2018

Where will Facebook’s growth come from? Instagram

Where will Facebook’s growth come from? Instagram Pew Research reports that Facebook is far from the dominant social platform for teens. However, Facebook-owned Instagram holds the number 2 spot after YouTube…. Read More ››

Research / Analysis, Social Media Advertising
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