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Ecommerce Retailers

March 1, 2021

What is Location Based Advertising?

Brick-and-mortar businesses are always on the lookout for ways to increase foot-traffic to their physical stores. Mobile advertising lends itself to accurately targeting customers who are within a close distance… Read More ››

Location-Based Audience Ideas, Location-Based Marketing
aws data exchance

February 24, 2021

Reveal Mobile Launches New Location Data Products on AWS Data Exchange

Reveal Mobile, the results-driven geofencing marketing company, announced today that it has launched four new products on AWS Data Exchange. AWS Data Exchange makes it easy to find, subscribe to,… Read More ››

Company News, Custom Audiences
geo conquesting

February 22, 2021

What is Geo Conquesting Marketing and How to Do It

MarTechSeries says that brand loyalty is up for grabs — 73% of today’s shoppers are willing to consider a new brand if they experience poor product quality, a lack of… Read More ››

Geo conquesting, Geofencing marketing, Location-Based Audience Ideas

February 16, 2021

Reveal Mobile Launches Exposure-Based Attribution Reports for Geofencing Marketing

Reveal Mobile, the results-driven geofencing marketing company, announced today that it has launched exposure-based attribution reporting for advertising campaigns. This new attribution capability is available in VISIT Local, the geofencing… Read More ››

Company News, Foot Traffic & Attribution, Geofencing marketing
Solving-for-Foot-Traffic-Attribution-banner

January 20, 2021

Case Study: Solving for Foot Traffic Attribution

Situation: A major media company worked with their client, a discount department store, to run a digital campaign with the goal of driving foot traffic to the retailer’s locations. The… Read More ››

Foot Traffic & Attribution, Geofencing marketing
Faneuil Hall marketplace tourist shoppers

December 29, 2020

Where Travelers to the Top U.S. Tourist Destinations Eat and Shop 

2020 was the year of C’s: Coronavirus. Covid. Cabin fever. That shut-in feeling gave rise to dreams of traveling, getting in the car or on a plane and heading to… Read More ››

Industry Insights, Research / Analysis
the-state-of-geofencing-marketing

December 16, 2020

Infographic: The State of Geofencing Marketing

What is geofencing marketing? Geotargeting and location-based marketing carry broad definitions. Geofencing marketing is a more granular and more customizable strategy that lets marketers capture exactly the audience they want… Read More ››

Geofencing marketing, Industry Insights
Illustration_Competitors

4 Trusted Tips for the Best Location-Based Marketing Campaigns

When it comes to geofencing marketing, there are as many uses as there are businesses. We work with agencies, brands and media companies around the U.S., and we see the… Read More ››

Geofencing marketing, Location-Based Audience Ideas
Foot Traffic to Top 10 Clothing Retailers

December 14, 2020

Discounts Drove Black Friday Foot Traffic

Clothing stores of all shapes and sizes have had to make adjustments for the 2020 holiday shopping season, typically starting with Black Friday. Not only have they had to change… Read More ››

Geofencing marketing, Industry Insights, Research / Analysis
Worksheet

November 30, 2020

Geofencing Marketing Template

When designing your custom audience within your geofencing marketing tool, there are three tried and true segments to target. You want to retarget current customers, geoconquest to win over new… Read More ››

Geofencing marketing, Location-Based Audience Ideas
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