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August 27, 2018

Helping In-Store Brands Find Their Audience

Helping In-Store Brands Find Their Audience When most marketers think about location-based marketing and geotargeting, they first think about helping their clients with physical retail locations. Reaching the audiences that… Read More ››

Location-Based Marketing
Privacy and Location-Based Marketing

Privacy and Location-Based Marketing

From the beginning, we’ve been in the business of helping app publishers and digital sales teams use anonymized location data to improve the advertising and content experience in their mobile… Read More ››

Company News, Location-Based Marketing

August 21, 2018

5 Tips for Instagram Advertising for Small Businesses

5 Tips for Instagram Advertising for Small Businesses Why Instagram? Instagram is not only one of the most popular social media apps, it’s the second most popular app for younger demographics, just… Read More ››

Location-Based Marketing, Social Media Advertising

August 8, 2018

The challenge and promise of ‘digital everything’ attribution

The challenge and promise of ‘digital everything’ attribution Since the modern marketing age began, marketers have dreamed of being able to see exactly which campaigns resulted in sales, and how… Read More ››

Foot Traffic & Attribution, Location-Based Marketing

July 25, 2018

Location-Based Audiences for Back-to-School, Fall Sports, & Seasonal Events

Location-Based Audiences for Back-to-School, Fall Sports, & Seasonal Events BIA Advisory Services expects location-targeted ad spend to top out in 2018 at $22 billion, and to continue growing to $38B… Read More ››

Custom Audiences, Location-Based Audience Ideas, Location-Based Marketing

July 13, 2018

Where will Facebook’s growth come from? Instagram

Where will Facebook’s growth come from? Instagram Pew Research reports that Facebook is far from the dominant social platform for teens. However, Facebook-owned Instagram holds the number 2 spot after YouTube…. Read More ››

Research / Analysis, Social Media Advertising

July 9, 2018

What Facebook Advertisers Can Expect Now

What Facebook Advertisers Can Expect Now Facebook advertisers are interested in what they can expect now that the data landscape is changed. Despite the Cambridge Analytica scandal, Facebook has remained a… Read More ››

Custom Audiences, Social Media Advertising
Reveal Mobile

June 19, 2018

Reveal Mobile Appoints New Data Science and Engineering Leadership

Reveal Mobile Appoints New Data Science and Engineering Leadership Reveal Mobile, a leader in location-based mobile marketing, announces today the appointment of two executives, John Haws as Chief Technology Officer… Read More ››

Company News

June 15, 2018

Facebook’s New Policies for Custom Audiences

Facebook’s New Policies for Custom Audiences Agencies and advertisers breathed a sigh of relief with Facebook’s June 13th announcement regarding custom audiences. Beginning on July 2nd, Facebook will begin new… Read More ››

Custom Audiences, Location-Based Marketing, Social Media Advertising

June 4, 2018

Retail’s Not Dead: But Finding Your Customers Has Never Been More Crucial

Retail’s Not Dead: But Finding Your Customers Has Never Been More Crucial Physical retail is not going to completely die off, but it’s currently going through a rebalancing as sales… Read More ››

Custom Audiences, Location-Based Marketing, Social Media Advertising
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