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June 19, 2019

Location-Based Marketing: What Works and What Doesn’t

A rapidly growing marketing strategy, sitting right in the middle of the advertising ecosystem, is location-based marketing. According to BIA Advisory Services, marketers will spend over $26 billion in 2019 on… Read More ››

Location-Based Marketing
Marketing Strategy

June 3, 2019

The weather is changing and so should your marketing strategy

Every change of season brings about new opportunities for marketers to tailor their message to their audiences. The advent of summertime and fun-in-the-sun similarly offers new options for creatives and… Read More ››

Location-Based Audience Ideas, Location-Based Marketing
Location-Based Marketing for all skill levels

May 31, 2019

Location-Based Marketing for All Skill Levels

Since Reveal Mobile began in 2015, we find that there’s a range of experience and sophistication with any marketing strategy. This especially holds true with location-based marketing and geotargeting, which… Read More ››

Custom Audiences, Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing
Location-Based Marketing FAQ

May 17, 2019

Location-Based Marketing FAQs

In this article, Reveal Mobile answers a comprehensive list of the most frequently asked questions about location-based marketing.  Below you will find an overview, use cases, examples of how location-based… Read More ››

Custom Audiences, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising
Reveal Mobile Strengthens Advisory Board

May 7, 2019

Reveal Mobile Strengthens Advisory Board

Reveal Mobile, a leader in location-based marketing and analytics, announces the appointment of four new advisors to their advisory board. These additions and existing members include strategic leaders known in… Read More ››

Company News
Quarterly retail foot traffic webinar

May 1, 2019

Quarterly Foot Traffic Benchmarks Webinar

Join us May 29th 2pm EST / 11AM PST Have you ever wondered what the most visited retailers are and how their rank changes over time? Find out by joining… Read More ››

Foot Traffic & Attribution, Research / Analysis
The role of location in attribution

April 16, 2019

The Role of Location in Attribution

Let’s face it—we are a long way from being able to show that digital campaigns, and most other advertising formats, resulted in specific in-store sales. There are simply too many… Read More ››

Foot Traffic & Attribution, Location-Based Marketing
Retail Marketing

April 1, 2019

When Will Attribution Finally Come Of Age? Will Privacy Regulation Usher In True Attribution?

We’ve all seen it: That pair of shoes you bought a week ago still shows up in ads as you browse the internet. The marketing teams representing agencies and their… Read More ››

Foot Traffic & Attribution, Location-Based Marketing
Social Direct

March 22, 2019

3 Key Components of Mobile Audience Marketing

The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building audiences across… Read More ››

Foot Traffic & Attribution, Location-Based Marketing
Transparency of Data

February 8, 2019

Getting Back to Basics with Location-Based Marketing

Location-based marketing is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers. eMarketer forecasts that marketers will spend $26.5 billion in mobile location-targeted advertising in… Read More ››

Location-Based Marketing
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