OOH MeasurementFor brands, agencies, & media owners

OOH Measurement That Proves Results

Reveal is the industry-standard OOH measurement platform trusted by top agencies and media owners. We prove the incremental causal lift OOH campaigns; measure impressions and reach for all OOH formats; and enable omni-channel OOH strategies.

Exposed Users

787.7K
Last 6 months
Conversion Rate Lift
+30.9%
Test
Control

Top Market

NYC, NY
By Impressions
Audience Demographics
Age
18-24
12%
25-34
34%
34-44
28%
45-54
18%
55+
8%

Exposed Users

787.7K
Last 6 months
Conversion Rate Lift
+30.9%
Test
Control

Top Market

NYC, NY
By Impressions
Audience Demographics
Age
18-24
12%
25-34
34%
34-44
28%
45-54
18%
55+
8%

Exposed Users

787.7K
Last 6 months
Conversion Rate Lift
+30.9%
Test
Control

Top Market

NYC, NY
By Impressions
Audience Demographics
Age
18-24
12%
25-34
34%
34-44
28%
45-54
18%
55+
8%

Exposed Users

787.7K
Last 6 months
Conversion Rate Lift
+30.9%
Test
Control

Top Market

NYC, NY
By Impressions
Audience Demographics
Age
18-24
12%
25-34
34%
34-44
28%
45-54
18%
55+
8%

Net Lift vs. Benchmark

30.59%vs. 25.76%
Exposed Lift+4.8 pp
Campaign Lift
+18% avg

Confidence interval: 95%

Conversion Rate

7.57%vs. 0.16%
Exposed vs. Benchmark+7.4 pp
Net Lift by Market
Top DMAs

Net Lift vs. Benchmark

30.59%vs. 25.76%
Exposed Lift+4.8 pp
Campaign Lift
+18% avg

Confidence interval: 95%

Conversion Rate

7.57%vs. 0.16%
Exposed vs. Benchmark+7.4 pp
Net Lift by Market
Top DMAs

Net Lift vs. Benchmark

30.59%vs. 25.76%
Exposed Lift+4.8 pp
Campaign Lift
+18% avg

Confidence interval: 95%

Conversion Rate

7.57%vs. 0.16%
Exposed vs. Benchmark+7.4 pp
Net Lift by Market
Top DMAs

Net Lift vs. Benchmark

30.59%vs. 25.76%
Exposed Lift+4.8 pp
Campaign Lift
+18% avg

Confidence interval: 95%

Conversion Rate

7.57%vs. 0.16%
Exposed vs. Benchmark+7.4 pp
Net Lift by Market
Top DMAs

Measurement Solutions You Can Trust

Over a decade of OOH measurement. Thousands of campaigns proven.

Performance Measurement

Measuring All Formats and All Outcomes

We measure the incremental lift of your OOH campaign on brand lift, foot traffic, in-app actions, website activity, and sales with statistical rigor you can take to your clients.

Brand Lift: Measure changes in awareness, consideration, and intent
Foot Traffic: Attribute store visits directly to OOH exposure
Sales & Conversions: Track in-app actions, website activity, and purchase lift
Conversion Rate Lift
+57.2%
Test
Control
IMPRESSIONS & AUDIENCES

Impressions for Complex OOH

Wrapped vehicles, LED trucks, place-based, retail media networks. Reveal measures impressions for nontraditional OOH. Since 2017, trusted by direct buyers and programmatic platforms alike.

Moving OOH: GPS-verified impressions for dynamic vehicles, transit, micro-mobility, and transit
Programmatic Ready: Reveal integrates directly with DSPs and SSPs to enable programmatic OOH
Since 2017: The longest track record in nontraditional OOH audience measurement
Three moving OOH advertising vehicles with impression count badges: a taxi topper, wrapped van, and LED truck with bar chart display
OMNI-CHANNEL

Omni-Channel Strategy Enablement

OOH campaigns capture attention in public spaces, building awareness and curiosity. When retargeted ads appear online, that familiarity boosts recognition, recall, and conversions.

Audience Retargeting: Re-engage OOH-exposed audiences across display, social, and CTV
Strengthened Recall: Multi-channel reinforcement increases engagement and conversion rates
Precise Targeting: Personalized digital content keeps your campaign top of mind
Billboard with orange advertisement connected by dashed lines to a smartphone, laptop, and tablet each displaying the same ad creative

Trusted by leading OOH brands around the world

PerionRapportQuan MediaPJXIntersectionVistarFireflyTalonHorizon MediaOutfront MediaPlace Exchange
PerionRapportQuan MediaPJXIntersectionVistarFireflyTalonHorizon MediaOutfront MediaPlace Exchange
PerionRapportQuan MediaPJXIntersectionVistarFireflyTalonHorizon MediaOutfront MediaPlace Exchange
PerionRapportQuan MediaPJXIntersectionVistarFireflyTalonHorizon MediaOutfront MediaPlace Exchange