The Power of ProvenBenchmarks
Validated insights built on a decade of data. Compare your OOH campaign performance against industry benchmarks from thousands of measured campaigns across 17+ verticals.
Industry Avg Net Lift
Benchmarks Built on Real Data
Our benchmarks are powered by over a decade of campaign measurement.
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Years of OOH Measurement
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Industry Verticals
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Campaigns Measured
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Avg. Lift Across All Campaigns
Benchmarks Across Every Conversion Type
Compare performance across the full funnel — from awareness to action.
Brand Lift
Benchmark awareness, consideration, and intent metrics against industry peers. Know whether your brand campaign is moving the needle.
Foot Traffic
Compare in-store visitation and dwell time against vertical averages. Prove your OOH campaign drives real-world visits.
Digital Engagement
Benchmark website visits, in-app actions, and digital conversions driven by OOH exposure.
17+ Industry Verticals
From CPG and QSR to automotive, retail, and entertainment — benchmarks segmented by the verticals that matter to your business.
From Data to Decisions
Benchmarks turn raw campaign results into strategic intelligence.
Foundation for Planning
Use historical benchmark data to establish realistic KPIs before your campaign launches. Set goals grounded in what's actually achievable in your vertical.
Demonstrate Effectiveness
Show stakeholders how your campaign performs relative to industry norms. Above benchmark? You have the data to prove it.
Drive Better ROI
Make data-driven optimization decisions. Shift budget toward what's outperforming and course-correct what's falling below benchmark.
Putting Benchmarks to Work
A quick-service restaurant running an OOH campaign achieves 30% lift on app registrations. Great result, but how great? Reveal's benchmarks show the QSR vertical averages 23.46% lift for app registrations. That 30% isn't just good, it's 28% above benchmark. Now you can prove it to stakeholders with data, not gut feel.
See How It WorksConfidence interval: 95%
Benchmark FAQs
Want to see your benchmarks?
Request a meeting and we'll show you how your campaigns compare against industry benchmarks in your vertical.