We Put OOH Measurement on the Map
Reveal has pioneered OOH campaign measurement for over a decade. Meet the team and learn the story behind the industry's trusted measurement platform.
Our Mission
To redefine OOH measurement globally by delivering cutting-edge solutions that simplify processes and deliver results. We prove the real-world impact of OOH advertising with rigorous methodology and transparent reporting.
Trusted Measurement at Scale
Reveal has over a decade of experience in the OOH space and is trusted by the largest OOH brands
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Our Journey
Key milestones that shaped who we are today.
Mira Founded
Mira was founded by two brothers with the vision to make OOH more addressable and measureable.
Reveal Founded
Reveal Mobile was born from experience developing mobile apps for media companies, driven by a recurring challenge: reaching the right audiences across digital platforms.
First OOH Net Lift Study
Mira pioneers the Net Lift methodology, a quasi-experimental causal measurement framework that is now the gold standard for OOH device-level attribution.
Moving OOH
Filling a gap in the industry's tooling, Mira begins measuring impressions for Dynamic Moving OOH, becoming the first company to do so.
MarTech Breakthrough Award
Recognized as Best Location Based Marketing Platform by MarTech Breakthrough.
Reveal Acquires Mira
Reveal Mobile acquires Mira in September 2021 to unify OOH and Digital measurement under one roof.
Digiday Technology Awards
Named Best Location Data Platform and Best Subscription Platform by Digiday.
Self-Serve Platform Launch
Launched the self-serve measurement platform with real-time analytics, brand lift studies, and foot traffic attribution — including the Mira Console for campaign management.
Meet the Team
The people behind Reveal Mobile's measurement platform.
Ready to Measure Your Next Campaign?
Get started with Reveal Mobile's measurement platform. Upload campaigns, track progress, and access comprehensive reporting.
