Purpose-Built Platform for OOH Measurement
Take full control of your campaigns with our intuitive console. Designed for efficiency and ease, our self-serve platform empowers you to manage every aspect of your campaign from start to finish.
Exposed Users
Confidence interval: 95%
Here's What You Can Do
Upload and Manage Campaigns
Seamlessly upload your media campaigns and customize reporting options, including markets and formats.
Track Campaign Progress
Stay updated in real-time with campaign performance and progress tracking.
Access Comprehensive Reporting
Pull detailed final reports that provide actionable insights.
The Net Lift Study
The original causal measurement framework for OOH
Measure OOH Exposure
Reveal computes precise, device-level exposure to OOH by ingesting media plans, ad rolls, experiential specs, and moving waypoints - any combination of OOH venue types in any format. This is joined spatiotemporally to a persistent panel of 60M US DAUs to define the exposed group.
Construct Control Group
A synthetic control group is constructed as a counterfactual in this quasi-experimental setup. Users are selected using propensity-score matching and machine learning to create a set of users that are identical to the exposed group, except for the fact that they were not exposed, allowing the true campaign lift to be isolated.
Measure Net Lift
Net Lift is the incrementality of the OOH campaign - the causal impact of the OOH campaign on your KPIs. Confidence intervals and p-values are computed using closed-formed formulas and simulations, providing users with confidence about the statistical relevance of the results.
Additional Benefits
With our self-serve console, you have everything you need to run smarter, data-driven campaigns all at your fingertips.
Multi-Campaign Tracking
Track multiple campaigns in one place for a complete view of your measurement portfolio.
Impressions and Reach
Understand total impressions and campaign reach across all your OOH placements.
Industry Benchmarks
Check benchmarks to measure success against industry standards across 17 verticals.
Automated MAID Passbacks
Automated mobile advertising ID passbacks streamline your data workflow.
Ready to Get Started?
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