Empowering Smarter OOH Campaigns
As a media buyer, strategist, planner, or data analyst, you know the power of Out-of-Home advertising, but measuring its true impact can be a challenge. We provide the tools and insights you need to understand, optimize, and elevate your OOH campaigns, no matter the format or outcome you're targeting.
Confidence interval: 95%
What We Offer
Comprehensive Campaign Measurement
Gain a clear picture of your OOH campaign's net lift, whether you're driving brand awareness, increasing sales, boosting store traffic, or achieving digital conversions. Our measurement solutions work across all OOH formats and outcomes.
Context Through Benchmarks
Put your results into perspective with our industry-leading benchmarks. Compare your campaign's performance to similar efforts and uncover actionable insights to refine your strategy.
Flexible Study Options
Purchase measurement studies directly from us or request your media partners to include them as part of their media plans. We make it easy to integrate measurement into your existing workflow.
Omni-Channel Retargeting
Take your OOH campaigns further with retargeting options that transform your strategy into a seamless omni-channel experience. Extend your reach and amplify your impact across digital platforms.
Planning and Buying Support
Need help planning and buying impressions? We specialize in the moving OOH vertical, ensuring your campaigns are targeted, effective, and impactful.
Trusted by the OOH demand-side
Products
Upgrade your OOH measurement stack by integrating in one of three ways
Self-Serve
Set up measurement for campaigns, configure data exports, and access reporting through the Mira Console, our self-serve UI
Managed Service
White-glove service with trusted OOH experts. Let us handle everything for you and your clients.
Enterprise API
Our entire measurement stack can be driven programmatically. For volume customers, or those with their own internal tools, plug directly into our enterprise-grade API.
Explore Our Work
See how we've helped buyers like you achieve measurable success.
