Measure the True Impact of Your OOH Campaigns
Understand the complete performance of your out-of-home advertising with our comprehensive measurement solutions. We provide clear, actionable insights into how your campaigns influence consumer behavior, moving beyond simple impression data to reveal the real-world outcomes that drive your business forward.
Statistical Confidence
Confidence interval: 95%
Trusted by the brands moving OOH forward
The Net Lift Study
The original causal measurement framework for OOH
Measure OOH Exposure
Reveal computes precise, device-level exposure to OOH by ingesting media plans, ad rolls, experiential specs, and moving waypoints - any combination of OOH venue types in any format. This is joined spatiotemporally to a persistent panel of 60M US DAUs to define the exposed group.
Construct Control Group
A synthetic control group is constructed as a counterfactual in this quasi-experimental setup. Users are selected using propensity-score matching and machine learning to create a set of users that are identical to the exposed group, except for the fact that they were not exposed, allowing the true campaign lift to be isolated.
Measure Net Lift
Net Lift is the incrementality of the OOH campaign - the causal impact of the OOH campaign on your KPIs. Confidence intervals and p-values are computed using closed-formed formulas and simulations, providing users with confidence about the statistical relevance of the results.
Connecting OOH Exposure to Full-Funnel Results
We track the customer journey from initial exposure to final action, linking your OOH advertising directly to key business outcomes. Our methodology aligns with the marketing funnel to show you exactly how your campaigns are building awareness, shaping consideration, and driving conversions.
Brand Sentiment
See how your campaign shifts public perception and brand affinity.
Website Activity
Track increases in site visits, page views, and online sales & engagement.
In-App Actions
Measure downloads, sign-ups, purchases, and other valuable mobile app interactions.
Foot Traffic
Quantify the lift in visits to your physical stores or locations.
Sales Lift
Directly attribute revenue growth and in-store sales to your OOH efforts.
Unmatched Expertise and Industry Benchmarks
With over a decade of experience, we bring unparalleled expertise to OOH analytics. We have conducted thousands of measurement studies, allowing us to build a robust database of performance benchmarks. This unique insight helps you understand how your results stack up against your specific industry. Leverage our data across 17 industry verticals to set realistic goals and contextualize your campaign's success.
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Years of OOH Measurement
Pioneering location-based OOH analytics since 2014
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Campaigns Measured
Across every OOH format and market
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Happy Clients
Brands, agencies, and media owners
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Industry Verticals
Benchmarks spanning retail, QSR, auto, entertainment, and more
Discover What Your OOH Campaigns Can Achieve
Ready to unlock the full potential of your out-of-home advertising? Contact us today to learn how our measurement solutions can provide the clarity you need to optimize your strategy and maximize your return on investment.
