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As pandemic-related restrictions lighten up, it’s time for marketers to focus on how they can drive more in-store traffic. Understanding consumer behavior and patterns are crucial for getting customers back into the brick-and-mortar setting.
Using location-based marketing and the right geofencing marketing technology, marketers can directly tie ad views to store visits at the campaign level. This allows marketers to reliably and accurately attribute foot traffic conversions to their paid media investment.
This whitepaper answers:
- How do I get shoppers back to retail stores?
- How are other marketers doing it?
- What segments are seeing a rise in foot traffic?
