OOHNational Media Agency

The Amplifying Effect: How Moving OOH Media Enhances Campaign Performance

A national media agency tested whether adding moving OOH formats to traditional static billboard campaigns would amplify overall campaign performance.

Delivery truck with advertisement panel driving past a static billboard on a highway, representing mobile and traditional OOH formats working together

The Challenge

The agency's client was running static billboard campaigns but couldn't quantify whether adding mobile OOH (wrapped vehicles, LED trucks) would justify the additional spend.

The Solution

Reveal measured both the static-only and combined (static + moving) campaign flights using control vs. exposed methodology across 12 markets.

Results

47%

Foot Traffic Lift

Combined formats vs. 28% for static alone

+18pt

Brand Awareness

Incremental lift in aided awareness

2.1x

Cost Efficiency

Better CPV than static-only campaigns