Food & BeverageFood Delivery Service

Food Delivery Service Place-Based OOH Attribution

A food delivery platform ran place-based OOH ads in restaurants and convenience stores to drive first-time orders.

Flat illustration of a restaurant storefront with an orange-striped awning and a smartphone displaying a shopping bag icon

The Challenge

The delivery service was advertising in 3,000+ venue locations but couldn't connect in-venue ad exposure to app orders, making ROI calculation impossible.

The Solution

Reveal measured place-based exposure and attributed first-time app orders and reorders within a 7-day and 30-day attribution window.

Results

26%

First Order Lift

New customer acquisition among exposed

+19%

Reorder Rate

Higher 30-day reorder rate vs. control

4.8x

ROAS

Return on ad spend for the campaign