Food & BeverageCalifornia Brewing Company

Measuring MOOH Ads for a California Brewing Company

A regional brewery used mobile OOH to drive taproom visits and needed proof the investment was working.

Wrapped delivery truck with beer advertisement driving toward a taproom storefront marked with a location pin

The Challenge

The brewery had no way to measure whether their wrapped delivery trucks were actually driving foot traffic to taproom locations, making it impossible to justify continued spend.

The Solution

Reveal's mobile OOH impressions methodology tracked exposure to the wrapped vehicles and measured incremental taproom visits using control vs. exposed analysis.

Results

38%

Taproom Visit Lift

Incremental visits among exposed audiences

2.4M

Impressions Delivered

Across 8-week campaign flight

$3.12

Cost Per Visit

Below the $5 industry benchmark