RetailNational Retailer

How OOH + CTV Lifted Campaign Performance

A national retailer paired out-of-home with connected TV to measure the cross-channel lift on store visits.

Billboard and connected TV screen displaying different advertisements, representing OOH and CTV cross-channel campaign measurement

The Challenge

The retailer was investing in both OOH and CTV independently but had no way to measure whether the channels were reinforcing each other or duplicating reach.

The Solution

Reveal's omni-channel measurement tracked audiences exposed to OOH, CTV, or both, then measured incremental foot traffic to 200+ store locations.

Results

62%

Combined Lift

Foot traffic lift for OOH + CTV exposed audiences

31%

OOH Only Lift

Foot traffic lift for OOH-only exposed

24%

Audience Overlap

Of OOH-exposed also saw CTV ads