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FinancePersonal Finance App

Personal Finance App Mobile OOH Attribution

A fintech company ran a mobile billboard campaign in 5 major metros to drive app downloads and needed attribution beyond last-click.

Flat illustration of a smartphone displaying a finance chart beside a transit shelter advertisement, with orange and blue accents

The Challenge

The app company's digital attribution models couldn't account for OOH exposure. They suspected their billboards were driving downloads but had no data to prove it.

The Solution

Reveal tracked mobile billboard routes, measured device exposure along those routes, and attributed app installs within a 14-day window.

Results

29%
App Download Lift

Incremental installs in exposed markets

+41%
Brand Search Lift

Increase in branded search queries

5
Markets Measured

NYC, LA, Chicago, Miami, Dallas