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EntertainmentXUMO

XUMO Multi Network Place-Based Campaign

XUMO measured the impact of a multi-network place-based OOH campaign across airports, gyms, and medical offices.

Three venue buildings representing place-based advertising locations: airport terminal, fitness center, and medical office

The Challenge

XUMO was running place-based campaigns across multiple venue networks but couldn't attribute app downloads or streaming engagement back to specific OOH placements.

The Solution

Reveal measured exposure across all venue types and attributed downstream digital actions including app installs and streaming sessions.

Results

34%
App Install Lift

Incremental installs among exposed audiences

+22%
Streaming Sessions

Increase in weekly active sessions

1,200+
Venues Measured

Across 3 venue networks