Measuring the Effectiveness of Wrapped Vehicles and Taxi Toppers
Wrapped vehicles and taxi toppers are popular forms of OOH advertising that can be highly effective if done correctly. To measure the effectiveness of these types of ads, you can use the methods discussed below, as well as some specific metrics for moving OOH ads.
Impressions Per Mile (IPM)
- IPM is a metric that measures the number of people who see your ad per mile driven. This involves tracking the number of people who pass by your wrapped vehicle or taxi topper per mile and comparing it to your marketing budget. By doing so, you can determine the cost-effectiveness of your campaign and make adjustments to optimize it.
- GPS tracking is an effective way to measure the effectiveness of moving OOH ads. This involves using GPS technology to track the location of your wrapped vehicle or taxi topper and the number of people who pass by it. By doing so, you can determine the most effective routes and times for your ads and optimize them accordingly.
- Mobile engagement is becoming increasingly important in measuring the effectiveness of moving OOH ads. This involves tracking the number of people who engage with your ad on their mobile devices, such as by scanning a QR code or visiting a specific URL. By doing so, you can measure the level of engagement and interest in your ad and determine the ROI of your campaign.
The good news is that you can get true performance reports for every one of your out of home campaigns. Reveal Mobile’s patented technology allows us to measure OOH with the same sophistication as digital advertising. Reach out to speak to someone at Reveal Mobile today!