Privacy

PLAIN ENGLISH OVERVIEW OF REVEAL MOBILE’S END USER PRIVACY POLICY

Last Updated October 17, 2017

Reveal Mobile is committed to protecting your privacy as we collect opted-in data from mobile devices. We, and our customers, use that data to help keep apps free. Please read this explanation of our legal privacy policy which describes, in plain English, our business practices and ways for you to control your own data. The legal version of our privacy policy, which governs the data we collect, can be found here. We offer no product or service that lets anyone have individual visibility into what a specific device is doing at any time. Instead, we group data from all the devices we measure to create groups of similar audiences: the business traveler, the soccer parents, the frequent shopper, etc.

In order for Reveal Mobile to stay current with industry best practices and regulations on privacy and security, we belong to the Mobile Marketing Association’s Privacy Committee and the Internet Advertising Bureau’s Public Policy Committee. We’re also members of the consumer privacy trade group the Future of Privacy Forum, a nonprofit organization that serves as a catalyst for privacy leadership and scholarship, advancing principled data practices in support of emerging technologies.

How we collect data…

Companies that work with us integrate our product into their apps either through our SDK (software development kit), via our API (application program interface), or by sending us a data feed of their devices. That simply mean our customers can pass us information, and we can pass information back to them to assist with ad targeting or business intelligence.

Data we collect

Your Location.  If you share location with an app using our SDK, we track the latitude and longitude coordinates of the phone when you open the app. This is called “Precise Location Data”. If the app requests, and you grant, permission to share location data when the app is not being used, but rather still running in the background, we can periodically collect this location data as well without impacting battery life. We can also track location if your device came into contact with beacons, a type of Bluetooth Low Energy sensor, and how long you were nearby the beacon, known as dwell time.  Over time, we may able to determine a home or work location for the device based upon usage patterns. If you’ve disabled or opted out of location sharing, we don’t collect or store any information from your mobile device. We list out numerous methods below for opting-out of data collection.

Other Data Collected

  • The advertising ID that Apple and Google require for each unique device. They require that advertisers use these identifiers, instead of the device ID. Apple’s identifier is called the IDFA.  Google calls theirs the Advertising ID.
  • The operating system on your phone. We, and our customers, want to know if you’re using a 2 year old model or the iPhone 8.  This helps us identify & fix bugs faster.
  • Which version of the app you have running. If we’ve pushed out an app upgrade, the app version allows us to track how quickly it’s being adopted.
  • Whether or not you’ve got location services enabled. If location is turned on for an app using our SDK, we’ll gather your device’s location. If not, we won’t collect or see location data, or any data, coming from your device.
  • Whether or not you’ve got Bluetooth enabled. If Bluetooth is enabled on your phone, an app with our SDK inside can detect when it comes within proximity of a Bluetooth sensor, or beacon.  Many retailers are installing these in their stores across the country.  It allows us to verify that you’ve actually visited a location.
  • The IP addresses to which your device connects.  When your phone or tablet connects to WiFi, for example, it connects to a specific IP address.  
  • The wifi router to which your device connects. When your phone connects to a wifi router, we receive back the names of that router, known as the SSID and BSSID.

International Data Collection

Reveal Mobile stores and processes information collected from our SDK in the United States. For people residing outside of the United States, by using mobile apps with our SDK inside, you are agreeing to the transfer of information to the U.S. You should be aware that the U.S. rules and regulations governing collection and use of data may differ from the country in which you currently reside.

Data Storage & Retention

We store the location data from your device as long as the device remains active for up to five years.  We purge a device’s data after 180 days if we see that it’s no longer active, either as a result from getting a new device, opting out, or reseting your advertising identifier.

Data Security

Reveal Mobile has taken steps to protect the confidentiality of the data it collects from devices. Information we gather from mobile devices is stored within Reveal Mobile controlled databases (or databases hosted on our behalf) on servers maintained in protected environments, and we limit access to such information to Reveal Mobile employees who we believe need to see that information to provide you with services or otherwise do their jobs. However, no physical or electronic security system is impenetrable, and we cannot guarantee the security of our servers or databases, nor can we guarantee that the information that you supply to us won’t be intercepted during transmission over the Internet.

Privacy of Children

We do not knowingly collect any Personally Identifiable Information on persons under 13 years of age. If we are notified of any data collected unintentionally on persons under 13 years of age, we delete all information on that device, or devices, as soon as possible, and flag it on our system to prevent any future data collection.

Why we collect data

We collect data to help our customers understand and take action on their app’s overall audience. This data helps companies create more value in mobile in two ways.

First, advertisers pay higher advertising rates to reach more well-defined audiences. As a result, the Reveal Mobile powered ads you receive on your smart phone or tablet will be more relevant to you and a better match to the audience the advertiser is trying to reach. This is known as “Interest-Based Advertising”.

Second, companies build better products when they know who their audience is, what they prefer, and what they respond to.

More things we do with data…

We add to it.

We take data from other sources, like US Census data, and add that to the data we collect. This data doesn’t personally identify you or your device, but instead allows us to put similar devices into groups such as age ranges, income ranges, and education level.

We share it with the customer that embedded our SDK in their app.

App publishers embed our SDK in their app so that they can see and understand their mobile audience.  They can then create targeted audience segments to sell to advertisers, such as Walmart shoppers or Starbucks drinkers.  We provide our customers with a user interface to see their mobile audience data, and to create those segments.

We may also share information in order to comply with legal requirements or to respond to a subpoena, search warrant, or other similar legal or government request.

We may sell it.

We may make our aggregated data available to other companies to use as well.  These data companies may then add their own data on top of the data we’ve already provided.

Opt-in

Reveal Mobile is an opt-in only service. Apps on Apple devices, like iPhones, and Android/Google devices, like Samsung Galaxy, ask for permission to collect location data in different ways. Older Android phones running older Android operating systems require you to accept any permissions that the app asks for before you can install the app.  If you downloaded the app, you’ve opted in. Newer Android phones allow you to opt-in or out of location sharing after downloading the app.

Apps for the iPhone allow you to download the app, but then to opt in or out of sharing location, Bluetooth settings, and certain advertising settings on your device’s Settings > General pages.  If you opt-out of any of these after downloading an app using Reveal Mobile, we honor these settings and don’t collect those data points. With the release of iOS 11, Apple made changes to how iOS, the phone’s operating system, handles some permissions such as Bluetooth. To learn more about that, read Apple’s documentation here: https://support.apple.com/en-us/HT208086.

Opt-out

There are numerous ways to opt-out of sharing location data with Reveal Mobile.

If you disable ad tracking on your phone or tablet, we no longer collect or store any data about your device. Our product respects the advertising settings on your phone to limit ad tracking.  This also opts your device out of all ad tracking across all of your apps.

You can disable location sharing with specifc apps by reviewing the settings for each app, or by choosing to not share location when prompted after first downloading the app.

You can also email optout@revealmobile.com and we’ll remove your device(s) from our database within 7 business days or less. You’ll need to provide us with the IDFA (iPhones) or Advertiser ID (Android phones) in order for us to remove your device. We don’t collect any email addresses, names, or phone numbers, so we need this identifier to find your device in our database. This blog post provides helpful tips on how to find your advertising identifier: https://www.mparticle.com/blog/how-to-find-your-mobile-device-identifiers/

To learn more about opt-out choices, we recommend reviewing the Network Advertising Initiative’s article on “Information on Opting-Out on Mobile Devices”: http://www.networkadvertising.org/mobile-choices

If you want to see the data we have stored for your device, email info@revealmobile.com along with your IDFA and/or AdID.  We’ll then verify you are who you say you are, and then provide you the data, if any, we have stored about your device.

Contact

Still have questions?  Email us at info@revealmobile.com and we’ll respond. You can also reach us at 919-573-9701 or write to us at 3344 Hillsborough St, Suite 100, Raleigh, NC 27607.

END USER LEGAL PRIVACY POLICY

Last Updated October 17th, 2017

Reveal Mobile, Inc. (“Reveal Mobile,” “we” or “us”), the builder of the Reveal Mobile product, is committed to protecting your privacy. We know that you care about how information about you is used and shared, and we appreciate your trust that we will use that information carefully and sensibly in accordance with this Privacy Policy.

Please read this Privacy Policy carefully so that you understand our privacy practices. This Privacy Policy governs the non-personally identifiable information (“Non Personal Information) or Personally Identifiable Information through mobile applications using the Reveal Mobile SDK (the “Mobile Product”).  This Privacy Policy does not govern the personally identifiable information (“Personal Information”) collected by Reveal Mobile through our websites at www.revealmobile.com (the “Website”), which is covered in a separate policy included below.

By using one of our Mobile Products, whether provided directly by Reveal Mobile or by one of our Customers, which are mobile application companies and publishers, your use of the Mobile Product will be governed by the terms of this Privacy Policy. This Privacy Policy will govern our collection, sharing and use of your Personal Information and Non Personal Information. If you do not agree to the terms of this Privacy Policy, you should not install any mobile application which utilizes the Mobile Product and/or should deinstall the Mobile Product immediately, or you may opt-out of data collection through one of the methods listed below. Your use of the Mobile Product shall constitute your acceptance of the terms of this Privacy Policy.

In order for Reveal Mobile to stay current with industry best practices and regulations on privacy and security, we belong to the Mobile Marketing Association’s Privacy Committee and the Internet Advertising Bureau’s Public Policy Committee. We’re also members of the consumer privacy trade group the Future of Privacy Forum, a nonprofit organization that serves as a catalyst for privacy leadership and scholarship, advancing principled data practices in support of emerging technologies.

 

How We Collect Data

The Reveal Mobile Product provides an SDK which collects data about mobile devices. This Privacy Policy does not govern the use by a Reveal Mobile Customer of any Personal Information you may provide to the Customer through our Mobile Product or otherwise. Before sharing Personal Information with any Customer of Reveal Mobile, you should review the privacy policy of the Customer.

 

Data We Collect

  • Precise Location Data –  By opting in to share your Location Data, the Mobile Product also allows us to collect information regarding your location, or the location of your device, by using GPS coordinates provided by your mobile device, or if you come within proximity of a Bluetooth Low Energy (BLE) device such as a beacon, and your dwell time by a beacon.  When any of our Mobile Products is open on your mobile device, we periodically receive Location Data.  Some of our Customers may also enable collection of background location data when the app is not in use, which enables us to also receive this Location Data. Most GPS-enabled mobile devices can identify a user’s location to within less than 50 feet.  For some devices that share location, we are able to infer a home or work location based upon frequent usage patterns. If you choose not to permit the Mobile Product to collect such Location Data, certain of the Mobile Product’s services may not be available to you, such as weather information for your area, and the advertisements displayed within the Mobile Product may be of less relevance and interest to you. Reveal Mobile stores Location Data, and Location Data is passed through to the service providers and partners, including ad networks, ad serving companies and third party information providers, as described below.
  • Automatically Collected Information; Other Non-Personally Identifiable Information.  When you opt-in to use any of our Mobile Products by agreeing to share location with a Customer’s app, our web server automatically collects limited information about your device. Reveal Mobile does log non-personally-identifiable information including the mobile advertising ID (IDFA / AdID), IP address, SSID/BSSID, the type of mobile device you use, the IP address of your mobile device, and your mobile operating system.
  • Aggregate Information Used to Serve and Target Ads, Interest-Based Advertising: We may aggregate the information we collect from users of our Mobile Products and provide this to our Customers and/or third parties to target ads on other mobile applications. When we aggregate your information, no specific personal information is included, and you cannot be identified from this aggregate information.
  • International Data Collection – Reveal Mobile stores and processes information collected from the Mobile Products in the United States. For people residing outside of the United States, by using the Mobile Products and acceptance of this Privacy Policy you are agreeing to the transfer of information to the U.S. You should be aware that the U.S. rules and regulations governing collection and use of data may differ from the country in which you currently reside.

 

Mobile Product Data Retention

Reveal Mobile stores the non-personally identifiable information about your device for up to five years as long as that device remains active within our servers for 180 days. If the device is inactive for a period of greater than 180 days, we purge all data on this device.

 

Data Security

Reveal Mobile has taken steps to protect the confidentiality of the data it collects from users of its Website and Mobile Products. Information we gather on Reveal Mobile is stored within Reveal Mobile controlled databases (or databases hosted on our behalf) on servers maintained in protected environments, and we limit access to such information to Reveal Mobile employees who we believe need to see that information to provide you with services or otherwise do their jobs. However, no physical or electronic security system is impenetrable, and we cannot guarantee the security of our servers or databases, nor can we guarantee that the information that you supply to us won’t be intercepted during transmission over the Internet.

 

Privacy of Children

Protecting the privacy of children is especially important. For that reason, Reveal Mobile does not knowingly collect any Personal Information from anyone under the age of 13. In no other way do we knowingly collect or maintain personally identifiable information from persons under 13 years of age, and no part of our Mobile Product is directed to persons under 13. If Reveal Mobile learns that Personal Information of persons under 13 years of age has been collected through its Website or a Mobile Product, then Reveal Mobile will take the appropriate steps to delete this information and to flag the device to prevent any future data collection.

 

Disclosure and Sharing of Information

Information about our customers is an important part of our business. We do not rent, sell, or share your Location Data other than as described in the Privacy Policy, including as follows:

  • We may disclose and/or sell your Location Data to third parties for the purposes of providing targeted advertisements and information our advertising partners believe may be of relevance and interest to you; these third parties include but are not limited to data aggregators, ad networks and ad serving companies, such as Google, Factual, GroundTruth and others.   
  • We may add additional data to the existing data collected about your device, such as appending non-personally identifiable US Census data to the device.
  • We may disclose non-personally identifiable information, including your IP address and as part of an aggregate data set to third parties for the purposes of providing targeted advertisements and information our advertising partners believe may be of relevance and interest to you.
  • We may disclose your data to comply with legal requirements or to respond to a subpoena, search warrant or other legal process or government request received by Reveal Mobile, whether or not a response is required by applicable law.
  • We may disclose your personal information to enforce our rights in our Mobile Products or to protect the rights, property or safety of members of the Reveal Mobile community, our Customers, other visitors to our Mobile Products, the public, or Reveal Mobile and its employees.
  • As our business grows, we may buy or sell various assets. In the event that Reveal Mobile or some or all of our assets are acquired by another company, information about our users may be among the transferred assets.
  • In the event that Reveal Mobile goes through a bankruptcy, reorganization, receivership or similar event, you understand and agree that we may not be able to control how your Personal Information or Location Data collected by us is treated, transferred or used.

 

Opt-In Services

Reveal Mobile and the Mobile Product is an opt-in service only. When you download a mobile application that uses the Mobile Product and choose to share your device’s location, you are opting in to this service. Reveal Mobile works closely with our Customers to ensure they provide adequate notification and transparency to their end users about these practices and the appropriate privacy policies. It is the responsibility of our Customers to provide these notifications.

Mobile applications on Apple devices, like iPhones, and Android/Google devices, like Samsung Galaxy, ask for permission to collect data in different ways. Older Android phones running older Android operating systems require you to accept any permissions that the app asks for before you can install the app.  If you downloaded the app, you’ve opted in. Newer Android phones allow you to opt-in or out of location sharing after downloading the app.

Apple apps allow you to download the app, but then to opt in or out of sharing location, Bluetooth settings, and certain advertising settings on your device’s Settings > General pages.  If you opt-out of any of these after downloading an app using Reveal Mobile, we honor these settings and don’t collect those data points. With the release of iOS 11, Apple made changes to how iOS, the phone’s operating system, handles some permissions such as Bluetooth. To learn more about that, read Apple’s documentation here: https://support.apple.com/en-us/HT208086.

 

Opting Out of Data Collection

There are numerous ways to opt-out of sharing data with Reveal Mobile.

If you disable ad tracking on your phone or tablet, we no longer collect or store any data about your device. Our product respects the advertising settings on your phone to limit ad tracking.  This also opts your device out of all ad tracking across all of your apps.

You can disable location sharing with specifc apps by reviewing the settings for each app, or by choosing to not share location when prompted after first downloading the app, or by uninstalling the app.

You can also email optout@revealmobile.com and we’ll remove your device(s) from our database within 7 business days or less. You’ll need to provide us with the IDFA (iPhones) or Advertiser ID (Android phones) in order for us to remove your device. We don’t collect any email addresses, names, or phone numbers, so we need this identifier to find your device in our database. This blog post provides helpful tips on how to find your advertising identifier: https://www.mparticle.com/blog/how-to-find-your-mobile-device-identifiers/

To learn more about opt-out choices, we recommend reviewing the Network Advertising Initiative’s article on “Information on Opting-Out on Mobile Devices”: http://www.networkadvertising.org/mobile-choices

If you want to see the data we have stored for your device, email info@revealmobile.com along with your IDFA and/or AdID.  We’ll then verify you are who you say you are, and then provide you the data, if any, we have stored about your device.

Changes to Our Privacy Policy

Because the web and Mobile Products are evolving mediums, we may need to change our Privacy Policy at some point in the future, in which case we’ll post the changes to this Privacy Policy on our Website and/or within the applicable Mobile Product and update the Effective Date of the policy to reflect the date of the changes. By continuing to use the Mobile Product after we post any such changes, you accept the Privacy Policy as modified.

Contacting Us with Questions

For more information, or if you have questions about this Privacy Policy, please contact us at info@revealmobile.com.   You can download or print a copy of this Privacy Policy at https://revealmobile.com/privacy/, or contact us at info@revealmobile.com to request a copy, or write to 3344 Hillsborough St, Suite 100, Raleigh, NC 27607

WEBSITE LEGAL PRIVACY POLICY

Last Updated October 17th, 2017

Reveal Mobile, Inc. (“Reveal Mobile,” “we” or “us”), the builder of the Reveal Mobile product, is committed to protecting your privacy. We know that you care about how information about you is used and shared, and we appreciate your trust that we will use that information carefully and sensibly in accordance with this Privacy Policy.

Please read this Privacy Policy carefully so that you understand our privacy practices. This Privacy Policy governs the personally identifiable information (“Personal Information”) collected by Reveal Mobile through our websites at www.revealmobile.com (the “Website”). This privacy policy does not govern the non-personally identifiable information (“Non Personal Information) or Personally Identifiable Information through mobile applications using the Reveal Mobile SDK (the “Mobile Product”).  That privacy policy can be found here:

By visiting our Websites, you agree to the terms of this Privacy Policy with respect to your use of our Websites and any Personal Information that you may provide to us through the Website. This Privacy Policy will govern our collection, sharing and use of your Personal Information and Non Personal Information. If you do not agree to the terms of this Privacy Policy, you should not use our Website. Your use of the Websites shall constitute your acceptance of the terms of this Privacy Policy.

 

Information Collection and Use, by Reveal Mobile

Website

  • Information you Provide. You are not required to register or provide any Personal Information in order to browse our Website and learn more about our company, our products and our technology. However, if you request or download any white papers or other information or sign up for our newsletter, you will be required to provide certain limited Personal Information such as your name, email and telephone number. We will use such information to confirm and deliver your request to you. We do not share this Personal Information with any third party, other than our service providers if necessary to fulfill your request, or as otherwise described in this Privacy Policy. For example, if you sign-up for our newsletter, we may provide your Personal Information to our service provider that manages and delivers our newsletters.
  • Browser-Level Information: When you browse our Website, our web server automatically collects limited information about your computer configuration or device or, such as the type of browser software you use and the operating system you’re running and your IP address.
  • Reveal Mobile does log non-personally-identifiable information including IP address, profile information, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, from users and visitors to the Website and the type of mobile device you use, the IP address of your mobile device, your mobile operating system, and the type of mobile browsers you use. This data is used to manage our Website, including diagnosing problems with our Website, track usage and improve the Website. User IP addresses are recorded for security and monitoring purposes.
  • Cookies: We also use “cookies” to track which pages of our Website you visit. We use the services of an independent company to help us measure the effectiveness of how visitors use our Website. To do this, we use Web beacons and cookies provided by our marketing company. The type of information we collect include pages visited, videos viewed, etc. This information helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see. Because cookies are stored on your computer or device, not on our site, you can set your browser to decline cookies and can delete them from your computer or device.

Disclosure and Sharing of Information

Information about our customers is an important part of our business. We do not rent, sell, or share your Personal Information collected via the Website other than as described in the Privacy Policy, including as follows:

  • We may disclose your Personal Information to our service providers who work on behalf of Reveal Mobile, including to provide our Website with services or to fulfill user requests. However, these companies are not allowed to share this information or to use it for their own purposes.
  • We may disclose your Personal Information to comply with legal requirements or to respond to a subpoena, search warrant or other legal process or government request received by Reveal Mobile, whether or not a response is required by applicable law.
  • We may disclose your personal information to enforce our rights in our Website or to protect the rights, property or safety of members of the Reveal Mobile community, our Publishers, other visitors to our Website, the public, or Reveal Mobile and its employees.
  • As our business grows, we may buy or sell various assets. In the event that Reveal Mobile or some or all of our assets are acquired by another company, information about our users may be among the transferred assets.
  • In the event that Reveal Mobile goes through a bankruptcy, reorganization, receivership or similar event, you understand and agree that we may not be able to control how your Personal Information collected by us is treated, transferred or used.
  • Please keep in mind that whenever you voluntarily make your Personal Information available for viewing by third parties on any part of our Website, that information can be seen, collected and used by anyone who visits the site. We cannot control and therefore cannot be responsible for any unauthorized third-party use of such information. Please respect the privacy of others by not posting their personal information on our site without their permission.

Privacy of Children

Protecting the privacy of children is especially important. For that reason, Reveal Mobile does not knowingly collect any Personal Information from anyone under the age of 13. In no other way do we knowingly collect or maintain personally identifiable information from persons under 13 years of age, and no part of our Website is directed to persons under 13. If Reveal Mobile learns that Personal Information of persons under 13 years of age has been collected through its Website or a Mobile Product, then Reveal Mobile will take the appropriate steps to delete this information and to flag the device to prevent any future data collection.

 

Social Media Sites, Links To Other Sites

We may have pages, accounts or presence on various social networking and media sites or services, such as Facebook and Twitter.   Any information you post or provide through such social media sites and services will be subject to the policies of the applicable site or service.

The Website may include advertisements and links to third-parties web sites or service whose privacy policies we do not control. When you access another app or site, use of any information you provide on such site or app, and any information collected by the site operator, is governed by the privacy policy of the operator of the app or site you’ re visiting. If you click through to any of the advertisers on a Mobile Product, the advertiser may also track your device.  We do not have access to or control any information they may contain.

Tracking

We do not track or collect Personal Information about your online activities once you leave our Website.

Website Data Retention

If you provide Personal Information to us through our Website, such as signing-up for our newsletter, you may request that we delete such Personal Information from our system, by sending a request to optout@revealmobile.com. We will promptly cease use of any such Personal Information and will remove such Personal Information from our servers in accordance with our standard practices, but within at least two weeks.  Certain non-personally identifiable information relating to your use of the Website may be retained indefinitely.

Security

Reveal Mobile has taken steps to protect the confidentiality of the Personal Information it collects from users of its Website. Information we gather on Reveal Mobile is stored within Reveal Mobile controlled databases (or databases hosted on our behalf) on servers maintained in protected environments, and we limit access to such information to Reveal Mobile employees who we believe need to see that information to provide you with services or otherwise do their jobs. However, no physical or electronic security system is impenetrable, and we cannot guarantee the security of our servers or databases, nor can we guarantee that the information that you supply to us won’t be intercepted during transmission over the Internet.

Changes to Our Privacy Policy

Because the web is an evolving medium, we may need to change our Privacy Policy at some point in the future, in which case we’ll post the changes to this Privacy Policy on our Website and update the Effective Date of the policy to reflect the date of the changes. By continuing to use the Website after we post any such changes, you accept the Privacy Policy as modified.

Contacting Us with Questions

For more information, or if you have questions about this Privacy Policy, please contact us at info@revealmobile.com.   You can download or print a copy of this Privacy Policy at https://revealmobile.com/privacy/, or contact us at info@revealmobile.com to request a copy, or write to 3344 Hillsborough St, Suite 100, Raleigh, NC 27607