2021 Holiday Foot Traffic Report for Top 10 U.S. Retailers

To augment perspective on the retail industry’s ebb and flow of November 2020 and November 2021, Reveal Mobile produced a foot traffic analysis for 10 of the most popular brick and mortar retailers in the U.S., which comprise a considerable portion of holiday sales. There is a strong correlation between foot traffic and sales for retailers, especially during a period when shoppers are on a mission to check items off their shopping list. 

Using privacy-compliant location data from opted-in mobile devices across the United States, Reveal Mobile analyzed changes in foot traffic volumes during November 2020 and November 2021 for the following 10 retailers:

1. Bath & Body Works
2. Best Buy
3. Costco
4. Kohl’s
5. Macy’s 
6. Nordstrom
7. Sam’s Club
8. Target
9. T.J. Maxx
10. Walmart