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2021 Holiday Foot Traffic Report Top 10 Retailers

2021 Holiday Foot Traffic Report for Top 10 U.S. Retailers

To augment perspective on the retail industry’s ebb and flow of November 2020 and November 2021, Reveal Mobile produced a foot traffic analysis for 10 of the most popular brick and mortar retailers in the U.S., which comprise a considerable portion of holiday sales. There is a strong correlation between foot traffic and sales for retailers, especially during a period when shoppers are on a mission to check items off their shopping list. 

Using privacy-compliant location data from opted-in mobile devices across the United States, Reveal Mobile analyzed changes in foot traffic volumes during November 2020 and November 2021 for the following 10 retailers:

  1. Bath & Body Works
  2. Best Buy
  3. Costco
  4. Kohl’s
  5. Macy’s 
  6. Nordstrom
  7. Sam’s Club
  8. Target
  9. T.J. Maxx
  10. Walmart