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COVID Summer: How Restaurants, Gyms and Clothing Retailers Weathered the Storm

Reveal Mobile has taken a close look at consumer foot traffic in three retail categories across three major cities. Our analysis shows that COVID cases in New York City, Miami and Los Angeles have affected dining in at restaurants, shopping for clothes and working out at the gym during the summer months, when these activities are typically at their highest. Foot traffic analytics are a powerful way to understand consumers without asking shoppers about their behaviors or habits.

In partnership with mobilads, an out-of-home advertising platform that specializes in the gig economy, we analyze in this report consumer categories showing the most resilience during the pandemic based on actual foot traffic.