Geotargeting for Black Friday Case Study

The local mall approached KDRV to build out a last-minute TV campaign to drive store visits on Black Friday. With no time available to create and produce a new commercial, the team faced losing the business. KDRV knew they could execute a digital campaign much more quickly, but the client was hesitant it would produce results.

Learn how they used VISIT Local’s built-in retail foot traffic analytics, audience building, and flexibility to deliver across the digital advertising ecosystem to win the client’s business and trust.