How Advertisers Allocate Holiday Ad Spend
We surveyed 243 SMB advertisers in July 2019 to understand when, how and where they are spending their holiday ad dollars. We conducted a similar study in 2018 as well, so we have the unique ability to compare 2019 ad spending trends to last year.
- When and how ad budgets change
- Most popular digital and traditional channels
- The role of geotargeting and holiday ad spend
- How confident marketers are in measuring attribution