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How Advertisers Allocate Holiday Ad Spend

We surveyed 243 SMB advertisers in July 2019 to understand when, how and where they are spending their holiday ad dollars. We conducted a similar study in 2018 as well, so we have the unique ability to compare 2019 ad spending trends to last year.

Topics covered include:
  • When and how ad budgets change
  • Most popular digital and traditional channels
  • The role of geotargeting and holiday ad spend
  • How confident marketers are in measuring attribution