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White paper: How advertisers allocate holiday ad spend - 2019 survey results

How Advertisers Allocate Holiday Ad Spend

We surveyed 243 SMB advertisers in July 2019 to understand when, how and where they are spending their holiday ad dollars. We conducted a similar study in 2018 as well, so we have the unique ability to compare 2019 ad spending trends to last year.

Topics covered include:
  • When and how ad budgets change
  • Most popular digital and traditional channels
  • The role of geotargeting and holiday ad spend
  • How confident marketers are in measuring attribution