What Drives Instagram Advertising

Reveal Mobile surveyed over 200 owners and managers of small-to-medium businesses in the United States to understand what’s driving brands, retailers, and agencies to advertise on Instagram, or not. Findings include:

• What percentage of SMBs advertise on Instagram today
• The primary reasons why an advertiser chooses Instagram
• How they prioritize their social media spend, including budget
• The most desired outcome of Instagram advertising
• Their growing sophistication with tactics like location-based marketing