Podcast: Everything You Didn’t Know Was Possible in Location-Based Marketing
The Digital Marketer Podcast Episode 113: Everything You Didn’t Know Was Possible in Location-Based Marketing with Dan Dillon, Vice President of Marketing and Laura Conway, Marketing Manager at Reveal Mobile
There’s a lot happening in location-based marketing and unless you’re spending a lot of time in this niche—you might not know the extent of it. In this episode, Vice President of Marketing Dan Dillon and Marketing Manager Laura Conway of Reveal Mobile explain the foundation of location-based marketing as the 3 legs of a stool, give us free location-based marketing campaign ideas, and give us a lesson on geotargeting, geo-conquesting, geo-fencing and data enrichment. They also show us how to use these strategies for ecommerce stores.