Understanding & Selling Location-Based Marketing
The idea of location-based marketing isn’t new, but understanding and effectively selling location-based audiences remains a challenge for most agencies and digital sales teams. Advertisers and brands are also faced with a myriad of tools, jargon, and technology which makes what should be straightforward process more complex than it needs to be.
In this webinar, Reveal Mobile teamed with Gupta Media and Heartland Media to unravel the technology behind location-based marketing, how to visualize and understand it, and how to effectively buy and sell these audiences. Topics include:
* (Re)Establishing a baseline of technology and terminology
* Who provides location-based audiences and where to find them
* How to understand, sell, and buy location based audiences, told from the experts themselves, including a unique case study.