How Reveal Mobile Approaches GDPR

EU GDPROver the past 6 months, we’ve been working on understanding and implementing new approaches to privacy and security in preparation for the European Union’s General Data Protection Regulation, or GDPR. This new regulation provides people within the EU area with more rights, control and transparency over how their data is used, whether that data be digital, credit focused, health related, or any other form.

Reveal Mobile has already been providing many of the required elements of GDPR compliance since becoming EU Privacy Shield Framework certified and through our membership in the Network Advertising Initiative (NAI), which requires annual compliance reviews.  We also participate in numerous industry groups and privacy organizations, including the Future of Privacy Forum, the Mobile Marketing Association, and the Internet Advertising Bureau (IAB). As members of these groups, receiving timely and relevant updates on GDPR has been straightforward, providing us, and many others, easy access to the resources needed for implementing new policies for GDPR. The IAB has made excellent progress to harmonize industry-wide efforts, including the recent launch of their global vendor registry, built to aid the process of providing end users with informed and transparent consent to use their data.

An important element of GDPR that is relevant to Reveal Mobile is appointing a Data Protection Officer. We are working with the German firm ePrivacy to fulfill this role, and currently undergoing an audit of our privacy and security practices with their team. We will also be rolling out a new privacy policy, and will work directly with our customers to keep them informed of our changes.

One of the foundations of the internet economy is data, but data only functions if there is trust and transparency built into the system.  The end result of our efforts, and those across the advertising and data industries, will be new advances in privacy rights and controls not just for EU citizens, but for US and other global consumers as well. While this is likely to cause short-term issues for many companies, the long term outcome will benefit both people and industry alike.