Press

Pathformance and Reveal Partner to Close the Loop Between OOH Advertising and In-Store Sales

Strategic integration connects OOH campaign exposure to retail sales data, giving marketers clear insight into product-level sales impact

Pathformance and Reveal Partner to Close the Loop Between OOH Advertising and In-Store Sales

Across the Desk with Vector Media’s Bennett Fogel

"That’s exactly why we partnered with Reveal to create an impression-based currency for mobility marketing. Our clients and agency partners can now plan, buy, and evaluate mobility marketing with the same rigor and confidence they bring to every other channel in their mix — with precise audience measurement, reach and frequency modeling, and transparent reporting across the full campaign lifecycle."

The Amplifying Effect, Part II: Understanding How Moving Out-of-Home Expands Reach, Optimizes Frequency, and Improves Campaign Efficacy

Firefly and Reveal Study Finds Moving Out-of-Home Unlocks Up to 2.8x Greater Reach and Optimizes Frequency in OOH Campaigns. New research shows how Firefly Digital Car Tops expand unique reach while delivering more efficient frequency across audiences.

Vector Media and Reveal Partner to Create Impression-Based Currency for Mobility Marketing

Reveal reports record-breaking ad recall from Prime Video campaign executed by Coco’s delivery robot fleet

Prime Video’s OOH campaign for The Pickup achieves 112.8% ad recall from the promo content displayed on delivery robots.