Campaign Effectiveness Reports
More than 80% of retail sales in the U.S. take place in physical stores.
That translates to more than $4 trillion in annual sales passing through the doors at brick and mortar stores. While many of the marketing campaigns you see are designed to drive ecommerce sales, the vast majority of retail advertising is designed to drive in-store foot traffic and in-store sales.
With trillions of dollars in retail sales at stake, marketing campaigns designed to drive foot traffic to stores, restaurants, or other physical retail locations are critical to business success. Marketers who are measuring the effectiveness of these campaigns are leading their organizations’ profitable growth.
We are able to show clients how many people our campaigns drove into their stores. This has
led to much more satisfied and loyal clients. It has also strengthened the trust they have in us to deliver on business goals.
Account Manager at Direct Marketing Group
01
Tie Social Media Campaigns to Store Foot Traffic
Instagram, Facebook, TikTok, and all other social media channels are highly effective at driving consumer behavior. Measuring paid social campaign impact on foot traffic has never been easier. These reports show you:
- Campaign lift
- Unique conversions
- New vs. returned conversions
- Estimated sales from conversions
- Conversions vs. overall visits
This report is available only with VISIT Local.
02
Tie Programmatic Campaigns to Store Foot Traffic
Measuring the impact of digital display, OTT, in-app, and streaming audio ads on foot traffic proves value of your paid media strategy to key stakeholders. These reports show you:
- Total impressions
- Total reach
- Matched device reach
- Household reach
- Unique conversions
- Estimated sales from conversions
- Campaign lift
- Exposures to conversions
- Days to convert
03
Tie Out of Home Campaigns to Store Foot Traffic
Out of home is generally the last advertising channel a consumer is exposed to before visiting a physical store. Measuring OOH for customer acquisition is as easy as it is critical. These reports show you:
- Conversions
- Conversion rate
- Campaign lift
- Post lift
- Control lift
- Test lift
- Net lift
04
Tie Out of Home Campaigns to Web and App Conversions
Out of home campaigns are attributable to online conversions as well. When your OOH ads are designed to generate ecommerce sales or mobile app downloads, the reports show you:
- Conversions
- Conversion rate
- Campaign lift
- Post lift
- Control lift
- Test lift
- Net lift