Retargeting
Build Reach by Retargeting Audiences Exposed to Your Out of Home Campaign in Mobile and CTV Environments
Retargeting audiences on digital platforms who were first exposed to out-of-home (OOH) advertising campaigns is an effective strategy because it reinforces brand messaging across multiple touchpoints. OOH campaigns capture attention in public spaces, creating initial awareness and curiosity. When individuals later encounter retargeted ads online, the familiarity established through the OOH exposure boosts recognition and recall. This multi-channel approach strengthens the impact of the advertising message, increasing the likelihood of engagement and conversion. Additionally, digital retargeting allows for precise audience segmentation and tracking, making it possible to deliver personalized content that aligns with the consumer’s interests and behaviors. This integrated strategy ensures that the campaign remains top-of-mind, driving better results and maximizing the return on investment.
Retargeting audiences online after out-of-home advertising effectively reinforces brand messaging
OOH campaigns capture attention in public spaces, building awareness and curiosity.
When retargeted ads appear online, the familiarity boosts recognition and recall.
This multi-channel approach strengthens the message, increasing engagement and conversions.
Digital retargeting also allows precise audience targeting and personalized content.
This strategy keeps your campaign top-of-mind, driving better results and maximizing ROI.
3 in 5 would be more likely to recommend Digital Out-of-Home if they could retarget ads already delivered to DOOH passers-by
For more information, please request a meeting or email us at rkilgore@revealmobile.com
