Reveal Mobile Presented MMA 2017 Smarties Impact Award for Contributions to
IoT and Mobile Shopper Marketing Thought Leadership
Location-based Marketing Innovator Also Recipient of Advertising Research Foundation’s ‘Future Forward – Internet of Things’ Award
RALEIGH, N.C. – Sept. 26, 2017 — Reveal Mobile, a leading innovator in mobile location analytics, today announced it has been recognized by the Mobile Marketing Association (MMA) with the 2017 Smarties Impact Award for its thought leadership contributions to the association and industry.
Reveal Mobile’s VP of Marketing, Matthew Davis, was honored at the annual Smarties awards gala in New York last night in part for the firm’s editorial contributions to two MMA industry education materials released this year: 1) a white paper report on mobile shopping marketing titled, A Circle, Not a Funnel: The Role Mobile Plays in the Consumer Decision Journey, and 2) The Internet of Things: A Guidance Report on Consumer-Facing Connected Objects. Matthew Davis served as lead author of both documents as part of its membership on the association’s Internet of Things (IoT) Incubation Council and Mobile Shopping Market committees.
The MMA Smarties Impact Awards celebrate a collection of companies who have devoted their time, energy and expertise to furthering the mission of the MMA and the industry.
“The Impact Awards were launched last year to recognize those companies that step forward to galvanize and lead the industry,” said Greg Stuart, CEO, MMA. “Reveal Mobile’s team definitely met that high bar and we are grateful that such a forward-looking company who cares so deeply about the mobile marketing industry is involved with our association.”
Reveal Mobile co-founder and CEO Brian Handly was also a recent recipient of the 2017 Great Minds Award from the Advertising Research Foundation (ARF) in the Future Forward – Internet of Things category. The award recognizes the person who incorporated one or more new and innovative techniques, and/or implemented learnings that advance the application and effectiveness of the IoT.
“We are honored and proud to receive these two prestigious awards for the work that the Reveal Mobile team does every day to improve and further the mobile marketing industry,” Handly said. “Moving the industry to the next level of acceptance, quality and performance is part and parcel of our company DNA. We will continue to improve our ecosystem across all facets, from the technology, to privacy compliance, and overall capabilities.”
The ARF is the industry leader in advertising research among brand advertisers, agencies and research firms. Established in 2006, the ARF Great Mind Awards recognize outstanding achievement in advancing the advertising and marketing research industry at large. Other Great Minds Award winners featured top executives from companies such as IBM and Merck as well as faculty from major academic institutions.