Geofencing marketing that actually works
Be a Paid Media Hero
How many times have you run what you think will be a spot-on ad campaign, only to see no uptick in store traffic? It’s time to stop guessing about the people you need to reach and wondering if your campaign will perform.
Know who your audiences are
With VISIT Local there is no more guessing about your ideal customers or how to reach them. (Our platform uses location data that is accurate down to the meter.) With full control over places, dates and data from the past 18 months–you can create high-intent audiences with a few clicks.
Reach your audiences based on where they shop
Once you know who to target–use location data where you need it most. With VISIT Local, you are not locked into a single ad platform. Push your custom audiences to social media, demand-side platforms, or export them to use wherever you need. You also can build location-based audiences across multiple devices within a single household. That way, you can advertise to everyone influencing purchasing decisions, all while adhering to privacy regulations.
Confidently measure your campaign’s impact
Attribution reports are included in VISIT Local, giving you near real-time insights to help you track who visits which retail locations, your competitors’ locations, and foot traffic over time. Use insights from your attribution report to quickly strengthen your campaign as it’s running and to provide accurate reporting once the campaign has ended.
Examples of what you can do with VISIT Local
Our geofencing marketing platform gives you precise foot traffic data, accurate down to the meter
Most location-based digital marketing tools use radii, leading to inaccurate audiences and wasted ad spend. To help you capture the most accurate and in-market audiences possible, VISIT Local includes a tool for creating custom polygons over your exact areas of interest. When the location you care about isn’t among VISIT Local’s 12 million pre-mapped areas, custom polygons give you the power to target the people and places you need.
VISIT Local allows you to track your competition
Understanding where else your audiences go not only gives a clearer picture of their behaviors but also presents you with the opportunity to win market share. By placing geofences around your competition, you can serve geofencing ads to your competition’s consumers and win them over.
With every campaign you run in VISIT Local, you get accurate, actionable attribution reports
With so many consumer touchpoints, it can be hard to see where your conversions are originating from. VISIT Local’s attribution reports take the hassle out of marketing metrics by giving you easy-to-read graphs and charts tieing campaigns directly to consumer behavior. This transparency lets you make better decisions at every campaign stage and improve your return on ad spend.