Blog

The latest industry news, interviews, technologies, and resources from the Reveal team.

Why Retargeting Audiences from OOH Advertising on Mobile and CTV is Effective
December 1, 2024
industry

Why Retargeting Audiences from OOH Advertising on Mobile and CTV is Effective

Combining out-of-home (OOH) advertising with mobile and connected TV (CTV) retargeting is a smart multi-channel strategy that can boost brand recall, improve precision targeting, and drive conversions

RRandy Kilgore
Hello Multi-Touch Attribution Models. Over Here. It’s Me. Out of Home!
November 1, 2024
industry

Hello Multi-Touch Attribution Models. Over Here. It’s Me. Out of Home!

Hello Multi-Touch Attribution Models.  Over Here.  It’s Me.  Out of Home!

RRandy Kilgore
Reveal Mobile Unveils Self-Serve, API-Driven Attribution Platform
October 1, 2024
press

Reveal Mobile Unveils Self-Serve, API-Driven Attribution Platform

Reveal Mobile has released a new version of the Mira Console, bringing enhanced capabilities to the industry’s most trusted 3rd-party out of home (OOH) attribution product. In addition to an upgraded

Reveal Mobile
All Attribution Is Not Created Equal
August 1, 2024
industry

All Attribution Is Not Created Equal

For marketers, advertisers, and media buyers, understanding the impact of your campaigns is paramount. Yet, not all attribution models are created equal. In this blog post, we'll explore why having a

JJonathan Frangakis
Why the Out of Home Advertising Industry Needs Measurement Standardization
July 1, 2024
industry

Why the Out of Home Advertising Industry Needs Measurement Standardization

In the rapidly evolving landscape of advertising, Out of Home (OOH) advertising, despite being one of the oldest forms of media, remains a powerful and effective channel. However, it often finds itsel

BBrian Handly, CEO
Reveal Mobile announces partnership with Intersection to Provide Audience and Campaign Measurement for Lyft Digital Taxi Top Ads in NYC
June 6, 2024
press

Reveal Mobile announces partnership with Intersection to Provide Audience and Campaign Measurement for Lyft Digital Taxi Top Ads in NYC

Reveal Mobile, The Moving Out of Home Advertising Channel, Provides Brands with new High Impact Opportunities.

Reveal Mobile