The latest industry news, interviews, technologies, and resources from the Reveal team.
Firefly and Reveal Study Finds Moving Out-of-Home Unlocks Up to 2.8x Greater Reach and Optimizes Frequency in OOH Campaigns. New research shows how Firefly Digital Car Tops expand unique reach while delivering more efficient frequency across audiences.
"That’s exactly why we partnered with Reveal to create an impression-based currency for mobility marketing. Our clients and agency partners can now plan, buy, and evaluate mobility marketing with the same rigor and confidence they bring to every other channel in their mix — with precise audience measurement, reach and frequency modeling, and transparent reporting across the full campaign lifecycle."
Strategic collaboration brings Spotzi's location data and Reveal's brand lift studies into a unified workflow for U.S. OOH campaigns
Out-of-Home (OOH) advertising has evolved far beyond the static roadside billboards of the past. It’s now a dynamic, data-driven channel capable of delivering precise audience targeting and impactful
Prime Video’s OOH campaign for The Pickup achieves 112.8% ad recall from the promo content displayed on delivery robots.
