A Guide to Building Custom Audiences on Social Media

This free guide covers the basics of building, creating, and using “custom audiences” to reach your target customer on social media.  You’ll learn about Facebook and Instagram custom audiences, Twitter’s Tailored Audiences, and Snapchat Audience Match. Topics included are:

• How each social media site treats custom audiences differently
• Acceptable data fields to create custom audiences
• Best practices
• How to get started
• Case studies from previous successful campaigns, including location-based marketing tactics