Reveal Mobile Recognized for Innovation in Location Based Marketing Technology with 2019 MarTech Breakthrough Award
RALEIGH, NC, Aug. 7, 2019 – Reveal Mobile, a leader in location-based marketing and analytics, today announced that its VISIT Local platform has been selected as the winner of the “Best Location Based Marketing Platform” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
Today, marketers primarily focus on one component of mobile audience marketing – reaching the right audience. Many marketers looking to build out mobile marketing strategies are missing additional elements – delivering online ads to drive results in physical retail sales, understanding their audience before the sale of the campaign even occurs, and reporting on the impact of foot traffic as a result of the campaign.
Marketers use Reveal Mobile’s VISIT Local solution to inform their sales pitches and presentations before a campaign even begins. By using data to learn how frequently customers visit their locations, they can segment their audience based upon loyalty. They can then evaluate which locations their audience visits to influence that audience and increase the efficiency of their ad spend.
“There are numerous platforms available today that provide a black-box approach to buying very broad location-based audiences, and there is an elegant simplicity in choosing a pre-built audience, and there are always campaigns that are a great fit for this tactic,” said Brian Handly, CEO, Reveal Mobile. “On the flip side, marketers absolutely love to see high degrees of transparency, flexibility and customizability as to how those audiences are made. They love taking control of the creation of the audience, and most importantly, seeing the impact of those audiences on foot traffic. They’re using the data and the visualizations they generated in VISIT Local to increase their return-on-investment.”
The last component of mobile audience marketing, and easily the most difficult, is attributing digital campaigns to in-store foot traffic and purchases. VISIT Local provides marketers the ability to evaluate location data in the broader context of all their campaigns, whether digital or traditional. When a major TV campaign launches, they examine location data to determine if they’re seeing increases in foot traffic at the national, regional, and local level. This same approach can be adopted for radio, print, and of course digital campaigns. Marketers also evaluate how their percentage of foot traffic rises and falls compared to their competitors. They’re adopting a macro-economic view of attribution when using VISIT Local to judge campaign success.
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,500 nominations from over 15 different countries throughout the world.
“Reveal Mobile is driving “breakthrough” thinking around mobile marketing, providing location-based marketing and analytics that go well-beyond traditional audience location to help companies reach and engage audiences across digital and physical channels,” said James Johnson, Managing Director at MarTech Breakthrough. “Reveal Mobile’s VISIT Local platform changes the game, advertisers and agencies insights before the campaign even begins, while they’re building the most relevant audience, and after the campaign concludes. We extend a sincere congratulations to the Reveal Mobile team on their well-deserved 2019 MarTech Breakthrough Award.”
Reveal Mobile launched in October 2015 after spending four years developing hundreds of mobile apps for media companies across the United States. The company grew out of a challenge: reaching the right audience across mobile, social media, and digital advertising as a whole. Today Reveal Mobile takes that challenge and applies their expertise in location-based marketing and analytics to serve advertisers, agencies, and their data partners. By providing customers with this audience intelligence, Reveal Mobile helps them reinvent how they work and win more business.
About Reveal Mobile
Reveal Mobile is an industry leader in location-based marketing, analytics, and foot traffic attribution. Customizable reporting helps advertisers and agencies easily understand the audiences that visit the locations they care about, and the profile of that audience. A powerful user interface makes it easy to build location-based audiences and then reach them through digital advertising and social media. Foot traffic attribution reporting simplifies the process of understanding the increase in foot traffic as a result of the campaigns. The company’s privacy-compliant approach has earned the company membership in the Network Advertising Initiative, undergoing annual privacy certifications. Reveal Mobile is based in Raleigh, NC. For more information, visit https://revealmobile.com.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.