February 8, 2019

Getting Back to Basics with Location-Based Marketing

Location-based marketing is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers. eMarketer forecasts that marketers will spend $26.5 billion in mobile location-targeted advertising in… Read More ››

January 29, 2019

Walmart Wins Holiday Store Visits

This article originally appeared on MarketingLand.com by Greg Sterling. Over the holiday shopping period a surprisingly small number of retailers dominated store visits. According to Reveal Mobile, roughly one out of three… Read More ››

January 17, 2019

Webinar: Holiday Shopping Trends

  We’re thrilled to again be partnering with The Location Based Marketing Association for our upcoming webinar. Reveal Mobile will be highlighting foot traffic trends over the holiday. We’ll provide… Read More ››

November 29, 2018

What Is Location Based Marketing?

Location-Based Marketing, Hyperlocal Advertising, Geotargeting, and Geofencing Explained Location-based marketing is a direct marketing strategy that serves advertising or content based upon someone’s current or previous location. This allows marketers… Read More ››

November 7, 2018

Announcing Visit: A New Platform for Location-Based Marketing & Analytics

Reveal Mobile, a leader in location-based marketing, announces the launch of the Visit platform. The product is a leap forward for agencies, digital sales teams, retailers and brands, producing easy-to-understand… Read More ››

November 6, 2018

How CPGs Can Improve Audience Targeting

The growing use of data for advertising in the smartphone era has become an important tool for marketers. The combination of mobile plus data creates the ability to find the… Read More ››

October 31, 2018

Capitalize on Last-Minute Holiday Advertising with Location-Based Marketing

Typically the majority of advertising budget has been committed for the holidays, but in many cases there’s a race to spend the year’s remaining budget before January rolls around. The… Read More ››

October 3, 2018

How Entrepreneurs Plan on Advertising This Holiday Season

°Consumer Confidence Index numbers haven’t been this high prior to a holiday shopping season in 18 years, according to the Conference Board. In this context of high-buying intentions, my location marketing… Read More ››

August 27, 2018

Helping In-Store Brands Find Their Audience

Helping In-Store Brands Find Their Audience When most marketers think about location-based marketing and geotargeting, they first think about helping their clients with physical retail locations. Reaching the audiences that… Read More ››

Privacy and Location-Based Marketing

From the beginning, we’ve been in the business of helping app publishers and digital sales teams use anonymized location data to improve the advertising and content experience in their mobile… Read More ››