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Showing posts with the category of: Location-Based Marketing ()
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April 16, 2019
The Role of Location in Attribution
Let’s face it—we are a long way from being able to show that digital campaigns, and most other advertising formats, resulted in specific in-store sales. There are simply too many… Read More ››
April 1, 2019
When Will Attribution Finally Come Of Age? Will Privacy Regulation Usher In True Attribution?
We’ve all seen it: That pair of shoes you bought a week ago still shows up in ads as you browse the internet. The marketing teams representing agencies and their… Read More ››
March 22, 2019
3 Key Components of Mobile Audience Marketing
The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building audiences across… Read More ››
February 8, 2019
Getting Back to Basics with Location-Based Marketing
Location-based marketing is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers. eMarketer forecasts that marketers will spend $26.5 billion in mobile location-targeted advertising in… Read More ››
January 29, 2019
Walmart Wins Holiday Store Visits
This article originally appeared on MarketingLand.com by Greg Sterling. Over the holiday shopping period a surprisingly small number of retailers dominated store visits. According to Reveal Mobile, roughly one out of three… Read More ››
January 17, 2019
Webinar: Holiday Shopping Trends
We’re thrilled to again be partnering with The Location Based Marketing Association for our upcoming webinar. Reveal Mobile will be highlighting foot traffic trends over the holiday. We’ll provide… Read More ››
November 29, 2018
What Is Location Based Marketing?
Location-Based Marketing, Hyperlocal Advertising, Geotargeting, and Geofencing Explained Location-based marketing is a direct marketing strategy that serves advertising or content based upon someone’s current or previous location. This allows marketers… Read More ››
November 7, 2018
Announcing Visit: A New Platform for Location-Based Marketing & Analytics
Reveal Mobile, a leader in location-based marketing, announces the launch of the Visit platform. The product is a leap forward for agencies, digital sales teams, retailers and brands, producing easy-to-understand… Read More ››
November 6, 2018
How CPGs Can Improve Audience Targeting
The growing use of data for advertising in the smartphone era has become an important tool for marketers. The combination of mobile plus data creates the ability to find the… Read More ››
October 31, 2018
Capitalize on Last-Minute Holiday Advertising with Location-Based Marketing
Typically the majority of advertising budget has been committed for the holidays, but in many cases there’s a race to spend the year’s remaining budget before January rolls around. The… Read More ››
