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Showing posts with the category of: Location-Based Marketing ()

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Phone Screen

June 19, 2019

Location-Based Marketing: What Works and What Doesn’t

A rapidly growing marketing strategy, sitting right in the middle of the advertising ecosystem, is location-based marketing. According to BIA Advisory Services, marketers will spend over $26 billion in 2019 on… Read More ››

Location-Based Marketing
Location-Based Marketing for all skill levels

May 31, 2019

Location-Based Marketing for All Skill Levels

Since Reveal Mobile began in 2015, we find that there’s a range of experience and sophistication with any marketing strategy. This especially holds true with location-based marketing and geotargeting, which… Read More ››

Custom Audiences, Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing
Location-Based Marketing FAQ

May 17, 2019

Location-Based Marketing FAQs

In this article, Reveal Mobile answers a comprehensive list of the most frequently asked questions about location-based marketing.  Below you will find an overview, use cases, examples of how location-based… Read More ››

Custom Audiences, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising
The role of location in attribution

April 16, 2019

The Role of Location in Attribution

Let’s face it—we are a long way from being able to show that digital campaigns, and most other advertising formats, resulted in specific in-store sales. There are simply too many… Read More ››

Foot Traffic & Attribution, Location-Based Marketing
Retail Marketing

April 1, 2019

When Will Attribution Finally Come Of Age? Will Privacy Regulation Usher In True Attribution?

We’ve all seen it: That pair of shoes you bought a week ago still shows up in ads as you browse the internet. The marketing teams representing agencies and their… Read More ››

Foot Traffic & Attribution, Location-Based Marketing
Social Direct

March 22, 2019

3 Key Components of Mobile Audience Marketing

The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building audiences across… Read More ››

Foot Traffic & Attribution, Location-Based Marketing
Transparency of Data

February 8, 2019

Getting Back to Basics with Location-Based Marketing

Location-based marketing is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers. eMarketer forecasts that marketers will spend $26.5 billion in mobile location-targeted advertising in… Read More ››

Location-Based Marketing
Top seven locations overall percentage of holiday retail visits

January 29, 2019

Walmart Wins Holiday Store Visits

This article originally appeared on MarketingLand.com by Greg Sterling. Over the holiday shopping period a surprisingly small number of retailers dominated store visits. According to Reveal Mobile, roughly one out of three… Read More ››

Location-Based Marketing, Research / Analysis
Holiday shopping foot traffic analysis 2018

January 17, 2019

Webinar: Holiday Shopping Trends

  We’re thrilled to again be partnering with The Location Based Marketing Association for our upcoming webinar. Reveal Mobile will be highlighting foot traffic trends over the holiday. We’ll provide… Read More ››

Foot Traffic & Attribution, Location-Based Marketing, Research / Analysis
Location Targeting

November 29, 2018

What Is Location Based Marketing?

Location-Based Marketing, Hyperlocal Advertising, Geotargeting, and Geofencing Explained Location-based marketing is a direct marketing strategy that serves advertising or content based upon someone’s current or previous location. This allows marketers… Read More ››

Custom Audiences, Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising
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