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The Role of Location in Attribution

April 16, 2019

The Role of Location in Attribution

Let’s face it—we are a long way from being able to show that digital campaigns, and most other advertising formats, resulted in specific in-store sales. There are simply too many… Read More ››

Foot Traffic & Attribution, Location-Based Marketing
When Will Attribution Finally Come Of Age? Will Privacy Regulation Usher In True Attribution?

April 1, 2019

When Will Attribution Finally Come Of Age? Will Privacy Regulation Usher In True Attribution?

We’ve all seen it: That pair of shoes you bought a week ago still shows up in ads as you browse the internet. The marketing teams representing agencies and their… Read More ››

Foot Traffic & Attribution, Location-Based Marketing

March 22, 2019

3 Key Components of Mobile Audience Marketing

The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building audiences across… Read More ››

Foot Traffic & Attribution, Location-Based Marketing
Getting Back to Basics with Location-Based Marketing

February 8, 2019

Getting Back to Basics with Location-Based Marketing

Location-based marketing is becoming an increasingly popular campaign strategy for brands to attract both new and loyal customers. eMarketer forecasts that marketers will spend $26.5 billion in mobile location-targeted advertising in… Read More ››

Location-Based Marketing
Top 7 Retail Visits Holiday Shopping 2019=8

January 29, 2019

Walmart Wins Holiday Store Visits

This article originally appeared on MarketingLand.com by Greg Sterling. Over the holiday shopping period a surprisingly small number of retailers dominated store visits. According to Reveal Mobile, roughly one out of three… Read More ››

Location-Based Marketing, Research / Analysis
holiday shopping foot traffic analysis 2018

January 17, 2019

Webinar: Holiday Shopping Trends

  We’re thrilled to again be partnering with The Location Based Marketing Association for our upcoming webinar. Reveal Mobile will be highlighting foot traffic trends over the holiday. We’ll provide… Read More ››

Foot Traffic & Attribution, Location-Based Marketing, Research / Analysis
What Is Location Based Marketing?

November 29, 2018

What Is Location Based Marketing?

Location-Based Marketing, Hyperlocal Advertising, Geotargeting, and Geofencing Explained Location-based marketing is a direct marketing strategy that serves advertising or content based upon someone’s current or previous location. This allows marketers… Read More ››

Custom Audiences, Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising

November 7, 2018

Announcing Visit: A New Platform for Location-Based Marketing & Analytics

Reveal Mobile, a leader in location-based marketing, announces the launch of the Visit platform. The product is a leap forward for agencies, digital sales teams, retailers and brands, producing easy-to-understand… Read More ››

Company News, Location-Based Marketing

November 6, 2018

How CPGs Can Improve Audience Targeting

The growing use of data for advertising in the smartphone era has become an important tool for marketers. The combination of mobile plus data creates the ability to find the… Read More ››

Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising

October 31, 2018

Capitalize on Last-Minute Holiday Advertising with Location-Based Marketing

Typically the majority of advertising budget has been committed for the holidays, but in many cases there’s a race to spend the year’s remaining budget before January rolls around. The… Read More ››

Custom Audiences, Location-Based Audience Ideas, Location-Based Marketing
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