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Showing posts with the category of: Location-Based Marketing ()

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February 18, 2020

How to Use Location Data to Outsmart Competitors & Win Market Share

Originally published on SearchEngineJournal.com by Brent Csutoras While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands. Digital… Read More ››

Custom Audiences, Foot Traffic & Attribution, Industry Insights, Location-Based Marketing

January 24, 2020

Location Data Fireside Chat with CPO Andy Schrader: Five Questions to Ask When Shopping for Location-Based Marketing Software

Location data is valuable only when it’s reliable and scalable. Being able to target coffee drinkers who have been inside a Starbucks: very valuable. Trying to target coffee drinkers who… Read More ››

Industry Insights, Location-Based Marketing, Privacy
Digital Out of Home

January 22, 2020

Location Data Fireside Chat with CPO Andy Schrader: Digital Out-Of-Home Advertising

Digital and traditional out-of-home advertising are on a tear. The industry has fully embraced location data and is seeing new, unprecedented value from billboards and display screens. Brands like Lamar,… Read More ››

DOOH, Foot Traffic & Attribution, Location-Based Marketing, Out-of-Home
2020 Trends in Location-Based Advertising

January 20, 2020

Top Trends in Location-Based Advertising for 2020

Reveal Mobile recently produced a webinar featuring four location data industry experts who shared key trends, insights and predictions for location-based marketing and advertising in 2020.  The discussion covered location… Read More ››

Industry Insights, Location-Based Marketing, Privacy, Research / Analysis

January 17, 2020

Location Data Fireside Chat with CPO Andy Schrader: CCPA

As a consumer, you may be familiar with CCPA, otherwise known as the California Consumer Privacy Act. It relates to your privacy in the digital world. According to the media,… Read More ››

Industry Insights, Location-Based Marketing, Privacy
2020 Trends in Location-Based Advertising

January 3, 2020

Webinar: Location-Based Advertising in 2020

Join us Wednesday January 15th at 2 PM ET Who should attend: Digital marketing and advertising leaders at full-service agencies and consumer brands The past year has been a high water… Read More ››

Industry Insights, Location-Based Marketing

December 23, 2019

Reveal Mobile’s Privacy Leadership: Always Do the Right Thing

Privacy First When it comes to location data, there is no issue more sensitive or more important than privacy. Tracking consumers’ locations makes all kinds of useful products and services… Read More ››

Industry Insights, Location-Based Marketing, Privacy

November 25, 2019

Case Study: A Win for Statewide Water Funding

Reaching sports fans to drive site traffic and a yes vote for a state ballot initiative to fund state water plans. Customer Overview A full-service digital advertising agency based in… Read More ››

Custom Audiences, Location-Based Audience Ideas, Location-Based Marketing
Digital Place Based Advertising Association (DPAA)

October 11, 2019

Reveal Mobile Joins DPAA to Drive Out-of-Home Industry into Digital Future

Reveal Mobile Joins DPAA to Drive Out-of-Home Industry into Digital Future The out-of-home industry is undergoing a state of transformation with the advent of digital out-of-home (DOOH). When you fill… Read More ››

Company News, Foot Traffic & Attribution, Location-Based Marketing

How Direct-To-Consumer Brands Can Lower Customer Acquisition Costs With Location Data

Over the last decade “direct to consumer” brands (DTC) have become the new upstarts in retail. They first began as stand-alone e-commerce companies, relying primarily upon digital marketing and word-of-mouth… Read More ››

Location-Based Audience Ideas, Location-Based Marketing
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