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Showing posts with the category of: Location-Based Marketing ()
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March 21, 2023
Reveal Mobile’s Privacy Leadership: Always Do the Right Thing
Privacy First When it comes to location data, there is no issue more sensitive or more important than privacy. Tracking consumers’ locations makes all kinds of useful products and services… Read More ››
September 12, 2022
How Restaurants Use Location-Based Marketing To Drive Sales
Many restaurant brands have been forced to get creative in generating demand and ensuring ticket volumes remain at healthy levels. But how are they getting the word out efficiently? Ad… Read More ››
June 10, 2022
3 Ideas for Location-Based Audiences in Q3 and Q4
Fall is a popular time for advertisers to ramp up their spending, starting with the back-to-school sales and ending with holiday shopping mania. As more advertisers increase their use of… Read More ››
May 29, 2022
What Is Location-Based Marketing?
Location-Based Marketing, Geofencing, Geotargeting, and Geoconquesting Explained Location-based marketing is a direct marketing strategy that serves advertising or content based upon someone’s current or previous location. This allows marketers to… Read More ››
March 29, 2022
How to Counteract Declining Mobile App Installs
MediaPost’s Gavin O’Malley published this commentary: “In some respects, the mobile boom is officially over in the States. Indeed, Adobe’s latest global mobile report found double-digit declines in both app… Read More ››
February 17, 2022
The Complete Guide to Using Geotargeting to Get Customers Into Stores
Since the onset of the pandemic, advertisers and brands have tried new targeting tactics and tested different strategies to see what works and what doesn’t amid new consumer behaviors. As… Read More ››
February 15, 2022
Facebook’s New Policies for Custom Audiences
As Facebook works to regain public trust, they’ve begun rolling out changes to how advertisers can leverage data within the Facebook advertising ecosystem. Previous Custom Audience Policies Agencies and advertisers… Read More ››
November 6, 2021
How CPG Marketers Can Improve Audience Targeting
The growing use of data for advertising in the smartphone era has become an important tool for marketers. The combination of mobile plus data creates the ability to find the… Read More ››
May 28, 2021
Location-Based Marketing Platform – Your Ultimate Guide
Here’s everything you need to know about the essential features and benefits of having a solid location-based marketing platform. As a marketing agency, one of your goals is to help… Read More ››
April 30, 2021
Infographic: Growth in Geofencing, Geotargeting and Location-Based Marketing
Nearly 90 percent of marketers use location data in campaigns. This includes everything from geotargeting entire countries in Google Ads to geofencing with polygons at the building level with VISIT… Read More ››
