November 29, 2018

What Is Location Based Marketing?

Location-Based Marketing, Hyperlocal Advertising, Geotargeting, and Geofencing Explained Location-based marketing is a direct marketing strategy that serves advertising or content based upon someone’s current or previous location. This allows marketers… Read More ››

November 7, 2018

Announcing Visit: A New Platform for Location-Based Marketing & Analytics

Reveal Mobile, a leader in location-based marketing, announces the launch of the Visit platform. The product is a leap forward for agencies, digital sales teams, retailers and brands, producing easy-to-understand… Read More ››

November 6, 2018

How CPGs Can Improve Audience Targeting

The growing use of data for advertising in the smartphone era has become an important tool for marketers. The combination of mobile plus data creates the ability to find the… Read More ››

October 31, 2018

Capitalize on Last-Minute Holiday Advertising with Location-Based Marketing

Typically the majority of advertising budget has been committed for the holidays, but in many cases there’s a race to spend the year’s remaining budget before January rolls around. The… Read More ››

October 3, 2018

How Entrepreneurs Plan on Advertising This Holiday Season

°Consumer Confidence Index numbers haven’t been this high prior to a holiday shopping season in 18 years, according to the Conference Board. In this context of high-buying intentions, my location marketing… Read More ››

August 27, 2018

Helping In-Store Brands Find Their Audience

Helping In-Store Brands Find Their Audience When most marketers think about location-based marketing and geotargeting, they first think about helping their clients with physical retail locations. Reaching the audiences that… Read More ››

Privacy and Location-Based Marketing

From the beginning, we’ve been in the business of helping app publishers and digital sales teams use anonymized location data to improve the advertising and content experience in their mobile… Read More ››

August 21, 2018

5 Tips for Instagram Advertising for Small Businesses

5 Tips for Instagram Advertising for Small Businesses Why Instagram? Instagram is not only one of the most popular social media apps, it’s the second most popular app for younger demographics, just… Read More ››

August 8, 2018

The challenge and promise of ‘digital everything’ attribution

The challenge and promise of ‘digital everything’ attribution Since the modern marketing age began, marketers have dreamed of being able to see exactly which campaigns resulted in sales, and how… Read More ››

July 25, 2018

Location-Based Audiences for Back-to-School, Fall Sports, & Seasonal Events

Location-Based Audiences for Back-to-School, Fall Sports, & Seasonal Events BIA Advisory Services expects location-targeted ad spend to top out in 2018 at $22 billion, and to continue growing to $38B… Read More ››