Reach Location-Based Audiences
The use of location data to build relevant audiences continues to grow. BIA Advisory Services predicts that $31B of digital ad spend will be location-based by 2020. Reveal Mobile helps brands, agencies, and retailers utilize location-based audiences for retargeting across social media, ad networks, and audience marketplaces.
“In my 3 years here I’ve never seen/heard [our team] get noticeably excited about any product, but to have them validate it by giving examples of use cases for it, that’s the best I could have asked for.” – VP Digital, Media Agency
A regional franchise chain for a national quick service restaurant brand improved mobile conversions by 67%
A mattress company saw a 266% improvement in ad engagement using location-based audiences.
After deploying location-based audiences, a customer saw an 8x increase in month-over-month qualified leads coming through Facebook messages.
Simple, Yet Sophisticated & Scalable
Our user interface makes building location-based audiences simple and straightforward. Our nationwide coverage provides enough scale to reach your target audience down at the local level.
We source audience data from our own technology, and a few select data partners. We don’t rely upon ad exchanges for data, which ensures your audiences are highly accurate, precise, and high performing.
Flexibility For Your Campaigns
Many audience solutions require you stay within their ecosystem in order to execute your campaigns. Reveal Mobile’s data platform enables you to bring custom audiences to the social media platform, ad network, or audience marketplace of your choice. Data portability is a key reason many customers love working with Reveal Mobile.
Additionally we allow building of historical audiences over the timeframes that matter most to you. You’re not locked into a 30 day look-back, but instead choose the date ranges key to finding your best location-based audience.
Improving Accuracy With Polygons
Most location-based audience solutions take the easy approach of building their “point of interest” databased by drawing a simple radius around building, resulting in highly inaccurate audiences. Reveal Mobile undertakes significant engineering effort to place and confirm polygons around 10M U.S. business listings.
For sophisticated campaign needs, utilize our ability to create custom polygons and audiences specific to your campaign, whether you need 1 custom polygon or 10,000.
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AGENCIES & BRANDS
Stand out from the competition by providing location based retargeting audiences that neither Facebook nor your competitors can offer.
Build campaigns utilizing Reveal Mobile’s entire network of mobile audiences. Reach people who visit your clients’ locations, or the locations where they buy your clients’ products, or even visit competitive locations.
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Facebook’s scale and sophisticated targeting capabilities pose a significant threat to local sales teams’ ability to earn advertiser attention and interest.
By using Social Direct, digital sales teams put themselves back in the conversation. They’re empowered to work alongside Facebook by bringing unique audiences only they can generate, instead of competing head-to-head.
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Using location to find audiences with a high propensity to download your app is an underutilized, but increasingly important, customer acquisition strategy.
Social Direct allows app publishers to find the locations that their audience visit mosts. Build audiences to reach all other devices visiting those locations for highly targeted customer acquisition campaigns.
“We love the ability to convert location data into mobile audiences, and then make those highly targeted segments available on Facebook,” said Megan McCrea, SVP, AdTaxi Alliance. “Reveal Mobile’s ability to create audiences as refined as individual store visits or to more broadly increase scale is a compelling story that resonates with advertisers, and keeps our partners in the conversation. We look forward to seeing the end result: high-performing campaigns that create more results for clients and more revenue opportunities for sales teams.”
Steven Miller, VP of Digital at Digital2GO, a leading agency in “Context as a Service” solutions said, “We put Social Direct through its paces, building location-based audiences of auto buyers for major auto manufacturers. The campaigns performed so well that a single month campaign turned into a nationwide and year-long engagement for our company.”