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Showing posts with the category of: Social Media Advertising ()

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Geofencing for restaurants

September 12, 2022

How Restaurants Use Location-Based Marketing To Drive Sales

Many restaurant brands have been forced to get creative in generating demand and ensuring ticket volumes remain at healthy levels. But how are they getting the word out efficiently? Ad… Read More ››

Custom Audiences, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising
Share of global ad spend by medium

June 2, 2022

Rethinking Mobile Advertising Trends: Maximizing ROI

Having a singular focus on maximizing the ROI of mobile advertising encourages the wrong behavior.   Since the banner ad made its debut, digital publishers have been doing everything they can… Read More ››

Research / Analysis, Social Media Advertising
Location Targeting

May 29, 2022

What Is Location-Based Marketing?

Location-Based Marketing, Geofencing, Geotargeting, and Geoconquesting Explained Location-based marketing is a direct marketing strategy that serves advertising or content based upon someone’s current or previous location. This allows marketers to… Read More ››

Custom Audiences, Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising
How to Use Mobile Analytics to Reach Your Audience

April 23, 2022

How to Use Mobile Analytics to Reach Your Audience

Portions of this post originally appeared on NetNewsCheck.com It’s likely that your executive team discussed your mobile strategy in the last month, week, day or hour. Somewhere in that exchange… Read More ››

Social Media Advertising
Facebook thumbs up

February 15, 2022

Facebook’s New Policies for Custom Audiences

As Facebook works to regain public trust, they’ve begun rolling out changes to how advertisers can leverage data within the Facebook advertising ecosystem. Previous Custom Audience Policies  Agencies and advertisers… Read More ››

Custom Audiences, Location-Based Marketing, Social Media Advertising
How to Drive Foot Traffic to Stores for Last-Minute Holiday Deals

November 30, 2021

How to Drive Foot Traffic to Stores for Last-Minute Holiday Deals

Holiday Sales Forecast Social Media and Location Targeting How to Use Facebook Audiences for Your Goals  Selling Geofence Marketing to Stakeholders  Campaign Examples Holiday Sales Forecast Let me jump in… Read More ››

Custom Audiences, Geofencing marketing, Location-Based Audience Ideas, Social Media Advertising
Paid social campaign ROI

November 10, 2021

How to Overcome High CPMs in Social Media Campaigns

As in-person conferences and industry events have resumed, the Reveal Mobile team has been hitting the road to speak to marketers who are hungry for knowledge about advertising on social… Read More ››

Custom Audiences, Geofencing marketing, Social Media Advertising
CPG audience targeting

November 6, 2021

How CPG Marketers Can Improve Audience Targeting

The growing use of data for advertising in the smartphone era has become an important tool for marketers. The combination of mobile plus data creates the ability to find the… Read More ››

Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising
How to Use Geofencing in a Social Media Campaign

September 10, 2021

How to Use Geofencing in a Social Media Campaign

Step 1: Analyze Foot Traffic Step 2: Build Your Audience Step 3: Measure Campaign Effectiveness Step 1: Analyze Foot Traffic The first step in the most successful paid social campaigns… Read More ››

Geofencing marketing, Social Media Advertising
Illustration of iPhone with social icons surrounding it

August 12, 2021

Facebook, Instagram, TikTok: Using the Big Three to Drive Store Traffic

While we still have a way to go before the pandemic is behind us, it has loosened its grip in many parts of the U.S. As a result, people are… Read More ››

Social Media Advertising
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