February 13, 2023

Facebook, Instagram, TikTok: Using the Big Three to Drive Store Traffic

Social media ads are more effective than ever, and location events strongly predict future behaviors. Advertising to custom audiences on social media allows marketers to target the most relevant, high-intent… Read More ››

Social Media Advertising

December 12, 2022

How to Connect TikTok to Foot Traffic at Brick and Mortar Stores

TikTok is eating the world. The typical TikTok user spends 95 minutes per day in the app, watching videos and staying in tune with the latest music trends. Ninety-five minutes…. Read More ››

Custom Audiences, Foot Traffic & Attribution, Geofencing marketing, Social Media Advertising

September 12, 2022

How Restaurants Use Location-Based Marketing To Drive Sales

Many restaurant brands have been forced to get creative in generating demand and ensuring ticket volumes remain at healthy levels. But how are they getting the word out efficiently? Ad… Read More ››

Custom Audiences, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising

June 2, 2022

Rethinking Mobile Advertising Trends: Maximizing ROI

Having a singular focus on maximizing the ROI of mobile advertising encourages the wrong behavior.   Since the banner ad made its debut, digital publishers have been doing everything they can… Read More ››

Research / Analysis, Social Media Advertising

May 29, 2022

What Is Location-Based Marketing?

Location-Based Marketing, Geofencing, Geotargeting, and Geoconquesting Explained Location-based marketing is a direct marketing strategy that serves advertising or content based upon someone’s current or previous location. This allows marketers to… Read More ››

Custom Audiences, Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising

April 23, 2022

How to Use Mobile Analytics to Reach Your Audience

Portions of this post originally appeared on NetNewsCheck.com It’s likely that your executive team discussed your mobile strategy in the last month, week, day or hour. Somewhere in that exchange… Read More ››

Social Media Advertising

February 15, 2022

Facebook’s New Policies for Custom Audiences

As Facebook works to regain public trust, they’ve begun rolling out changes to how advertisers can leverage data within the Facebook advertising ecosystem. Previous Custom Audience Policies  Agencies and advertisers… Read More ››

Custom Audiences, Location-Based Marketing, Social Media Advertising

November 30, 2021

How to Drive Foot Traffic to Stores for Last-Minute Holiday Deals

Holiday Sales Forecast Social Media and Location Targeting How to Use Facebook Audiences for Your Goals  Selling Geofence Marketing to Stakeholders  Campaign Examples Holiday Sales Forecast Let me jump in… Read More ››

Custom Audiences, Geofencing marketing, Location-Based Audience Ideas, Social Media Advertising

November 10, 2021

How to Overcome High CPMs in Social Media Campaigns

As in-person conferences and industry events have resumed, the Reveal Mobile team has been hitting the road to speak to marketers who are hungry for knowledge about advertising on social… Read More ››

Custom Audiences, Geofencing marketing, Social Media Advertising

November 6, 2021

How CPG Marketers Can Improve Audience Targeting

The growing use of data for advertising in the smartphone era has become an important tool for marketers. The combination of mobile plus data creates the ability to find the… Read More ››

Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising