NEW YORK and RALEIGH, NC, (Sept. 17, 2020) – Reveal Mobile, a leader in location-based marketing software, analytics and attribution, today announced the launch of VISIT Match 360, a new product that helps consumer marketing and product leaders map the customer journey and more effectively design optimal customer experiences.
As consumers increasingly seek relevant points of connection with brands they like, marketers are demanding the ability to see where else their customers go around the time they make an in-store purchase. VISIT Match 360 enables marketers to understand the customer journey through foot traffic.
In addition to providing insights into consumer paths before and after key location visits, the new offering allows marketers to confidently determine foot traffic attribution and ROI on online-to-offline campaigns.
“More than 75 percent of consumers think brands should understand their expectations and needs. Less than 25 percent of consumers think brands actually do a good job of delivering a great experience. That’s a big reality gap,” said Brian Handly, CEO of Reveal Mobile. “VISIT Match 360 helps consumer brands and the agencies they work with close that gap by providing insights into consumer paths before and after they visit the locations advertisers care about.”
VISIT Match 360 can be deployed to look backwards 30 days and forwards 30 days around an in-store visit, so brands have a complete and campaign relevant view into the customer journey. It is also used to enrich advertisers’ audience, campaign, product and sales data.
“Brand managers, marketers and product leaders now have a better way to understand and optimize the customer experience,” said Handly. “VISIT Match 360 is the map they need to integrate touch points across the consumer journey.”
About Reveal Mobile
Reveal Mobile is a leader in location-based marketing, analytics, audiences, and attribution. Creator of VISIT Local, VISIT Match and VISIT Data, the company’s products help digital agencies, brands and retailers of any size leverage location data to understand and reach the right audiences. Reveal Mobile is CCPA compliant and a member of the Network Advertising Initiative, which conducts an annual privacy certification. The company is based in Raleigh, NC. For more information, visit https://revealmobile.com.