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Showing posts with the category of: Foot Traffic & Attribution ()

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2018 Black Friday Foot Traffic Statistics By Hour

June 1, 2022

Black Friday Shopping Foot Traffic Trends

Black Friday Shopping Foot Traffic Trends To shed light on how the epic shopping day of Black Friday is changing, we’ve pulled together a few of our own statistics, as… Read More ››

Foot Traffic & Attribution, Research / Analysis
Location Targeting

May 29, 2022

What Is Location-Based Marketing?

Location-Based Marketing, Geofencing, Geotargeting, and Geoconquesting Explained Location-based marketing is a direct marketing strategy that serves advertising or content based upon someone’s current or previous location. This allows marketers to… Read More ››

Custom Audiences, Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising
Retail Marketing

March 29, 2022

Measuring Holiday Foot Traffic Trends: The Future Of Retail Marketing

Portions of this article originally appeared on Forbes.com. New technologies in the mobile phone era are enabling the measurement of retail foot traffic that will ultimately change how retail promotions… Read More ››

Foot Traffic & Attribution, Research / Analysis
Foot traffic attribution and the Digital Marketer banner

January 19, 2022

Foot Traffic Attribution and the Digital Marketer

Foot Traffic Analytics – Precursor to Attribution Updated 1/19/2022 Foot traffic analytics is a precursor to foot traffic attribution. To know the impact a campaign has on real-world traffic, marketers… Read More ››

Foot Traffic & Attribution
CPG audience targeting

November 6, 2021

How CPG Marketers Can Improve Audience Targeting

The growing use of data for advertising in the smartphone era has become an important tool for marketers. The combination of mobile plus data creates the ability to find the… Read More ››

Foot Traffic & Attribution, Location-Based Audience Ideas, Location-Based Marketing, Social Media Advertising
Store illustration

April 13, 2021

5 Ways to Reliably Solve for Foot Traffic Attribution

Foot traffic attribution, which ties ads to consumer actions, is a challenge marketers have long struggled to solve. As we progress further into the digital age, more companies are advertising… Read More ››

Foot Traffic & Attribution
illustrated women holding shopping basket and phone

February 16, 2021

Reveal Mobile Launches Exposure-Based Attribution Reports for Geofencing Marketing

Reveal Mobile, the results-driven geofencing marketing company, announced today that it has launched exposure-based attribution reporting for advertising campaigns. This new attribution capability is available in VISIT Local, the geofencing… Read More ››

Company News, Foot Traffic & Attribution, Geofencing marketing
Solving for Foot Traffic Attribution banner

January 20, 2021

Case Study: Solving for Foot Traffic Attribution

Situation: A major media company worked with their client, a discount department store, to run a digital campaign with the goal of driving foot traffic to the retailer’s locations. The… Read More ››

Foot Traffic & Attribution, Geofencing marketing
League Worth

October 8, 2020

Are Major League Sports Sponsorships Worth It?

Sports fans all across the U.S. were heartbroken when their teams were forced to end their seasons prematurely in March 2020 due to the COVID-19 pandemic. The two major U.S…. Read More ››

Foot Traffic & Attribution
Using geotargeting in marketing campaigns

September 17, 2020

Reveal Mobile Launches New Product that Uncovers Customer Journey for Consumer Brands

NEW YORK and RALEIGH, NC, (Sept. 17, 2020) – Reveal Mobile, a leader in location-based marketing software, analytics and attribution, today announced the launch of VISIT Match 360, a new… Read More ››

Company News, Foot Traffic & Attribution, Location-Based Marketing
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