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Showing posts with the category of: Foot Traffic & Attribution ()
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January 19, 2022
Foot Traffic Attribution and the Digital Marketer
Foot Traffic Analytics – Precursor to Attribution Updated 1/19/2022 Foot traffic analytics is a precursor to foot traffic attribution. To know the impact a campaign has on real-world traffic, marketers… Read More ››
April 13, 2021
Reveal Mobile Has Democratized Foot Traffic Attribution for Marketing Campaigns
Attribution is hard. And expensive. To add insult to injury, sometimes it’s wrong. Advertisers have struggled to accurately measure campaign performance for as long as they’ve been running campaigns. Attribution… Read More ››
February 16, 2021
Reveal Mobile Launches Exposure-Based Attribution Reports for Geofencing Marketing
Reveal Mobile, the results-driven geofencing marketing company, announced today that it has launched exposure-based attribution reporting for advertising campaigns. This new attribution capability is available in VISIT Local, the geofencing… Read More ››
January 20, 2021
Case Study: Solving for Foot Traffic Attribution
Situation: A major media company worked with their client, a discount department store, to run a digital campaign with the goal of driving foot traffic to the retailer’s locations. The… Read More ››
October 8, 2020
Are Major League Sports Sponsorships Worth It?
Sports fans all across the U.S. were heartbroken when their teams were forced to end their seasons prematurely in March 2020 due to the COVID-19 pandemic. The two major U.S…. Read More ››
September 17, 2020
Reveal Mobile Launches New Product that Uncovers Customer Journey for Consumer Brands
NEW YORK and RALEIGH, NC, (Sept. 17, 2020) – Reveal Mobile, a leader in location-based marketing software, analytics and attribution, today announced the launch of VISIT Match 360, a new… Read More ››
August 4, 2020
Tapad and Reveal Mobile Partner to Launch New Audience and Attribution Capabilities for Ad Buyers
NEW YORK and RALEIGH, NC, (Aug. 4, 2020) – Tapad, a global leader in digital identity resolution, and Reveal Mobile, a leader in location-based marketing, today announced a collaboration that… Read More ››
June 10, 2020
Common Use Cases for VISIT Match
VISIT Match matches the real-world visitors to your locations, de-duplicates, anonymizes and cleanses the data. We then add attributes important to your business. Whether its 10 or 10,000+ locations, we… Read More ››
March 10, 2020
Three Ways to Solve for Foot Traffic Attribution
Tying ads to online conversions, purchases, and sales is simple and straightforward. Most ad platforms display these metrics on their dashboard home pages. They show you your ad spend per… Read More ››
January 30, 2020
How To Reliably Solve For Foot Traffic Attribution
Foot traffic attribution, which ties ads to consumer actions, is a challenge marketers have long struggled to solve. As we progress further into the digital age, more companies are advertising… Read More ››
